Entradas Etiquetadas con ‘franciscoreina’


Blue oceans

Escrito el 20 abril 2009 por Firma invitada en estrategia

Sobre el autor

Francisco Reina es Director Gerente de rb Ingenieros Consultores, S.L.

Most companies are immersed in a constant fight for success, for out-pacing their competitors, for getting a higher market share, and for selling more.

Surviving is becoming more and more difficult, since nowadays we must compete in a global market which is crowded with companies and products very similar to those we are selling. With this behaviour, companies are dependant on the value/cost tradeoff in their fight against their competitors.

These markets are what W. Chan Kim and Renée Mauborgne [INSEAD professors] have called «red oceans», stained with the blood from the war fought for the same market space by thousands of companies. Seguir leyendo…

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