Sobre el autor
Francisco Reina es Director Gerente de rb Ingenieros Consultores, S.L.
Most companies are immersed in a constant fight for success, for out-pacing their competitors, for getting a higher market share, and for selling more.
Surviving is becoming more and more difficult, since nowadays we must compete in a global market which is crowded with companies and products very similar to those we are selling. With this behaviour, companies are dependant on the value/cost tradeoff in their fight against their competitors.
These markets are what W. Chan Kim and Renée Mauborgne [INSEAD professors] have called «red oceans», stained with the blood from the war fought for the same market space by thousands of companies. Seguir leyendo…
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