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Area 31 interviewed Sergio Puyol, Environmental Director or one of our startups: Recycl3er. He told us his story:

  • How did everything start?

About 5 years ago, we found that citizens demanded more and better information regarding recycling. In Spain, there are several public administrations responsible for waste management. The public information offered to citizens on recycling is segregated and is not easily accessible nor complete, which makes it difficult for them to properly recycle.

The lack of clear and complete information is the main reason why we decided to develop “dondelotiro.com” web platform to provide a uniform system with recycling information in a single site, to be able to recycle correctly. Consumers can access to the information in an easy, simple and understandable way for everyone.

“No matter what residue you have, no matter where you are or how you want to manage it (deposit, sell or donate), we give you the solution in 3 simple clicks “

From this initial idea, we evolved to what recycl3R is today, a recycling inform
ation hub, which allows companies to introduce any type of product in the market, obtain valuable information related to the consumption of their products by citizens.

This is achieved through the Internet of Things (IOT) and smart tags, which allow us to give information to the user on how to easily manage waste and reward them doing so properly with a series of incentives. As a result, this will enable to inform the producer of how and when their products are consumed by citizens.

  • What is your business model?

We use a white label system so our clients can get a medal for providing our services. We charge all our clients with an annual license, and, for those clients who want to control the unit level via IOT, we charge them with a cost per call.

This call can be a product scan or a request for product or recycling information.

  • Has the concept evolved since your first idea?

Yes. We started by offering only information on how to properly recycle and now, we have started a service to obtain valuable information associated with recycling. We can tell companies information on who throws a product in the market and how it is being consumed by its clients.

  • What is unique about your business, and different from your competitors?

At the moment, we do not have direct competitors. No one is offering our same services. There are other platforms that inform consumers on how to manage waste correctly, especially from public administrations, but none give information on all the different types of waste which can be recycled or collected nor use a user-friendly platform, where you can easily access and obtain information from a simple way.

In addition to that, none offers a service of obtaining information of consumption by the citizens nor offer an App service to be easily accessed with mobile phones.

  • How did you get funded or what creative strategies did you use to execute on minimal cash flow?

Recycl3R is a project that was born by an environmental consultancy firm called Lmental from Mallorca. The start-up was made with our own resources initially, although we are currently searching for external financing to be able to grow.

  • What is the thing that motivates you the most about your project?

What most motivates us most is the care of the environment. Putting in the market a tool that allows to increase the possibilities of people recycling more and better, will enable us to contribute towards improving the current environment state as far as we can.

  • What was your biggest mistake?

We did not listen our clients in the first place. We expended a lot of time and efforts creating an amazing product that everyone was interested on, but no one wanted to buy it. After this cruel reality, we changed our product and adapted it to our client needs and delivered solutions we already knew they wanted.

  • What would you have done differently?

Managing the team expectations. When you are building something amazing, and that’s why you begin a start-up, everyone is very happy and has a lot of hope and expectations. Every time the team finds an obstacle these expectations change and if you have many obstacles the team begins to have negative sensations. I would have changed how the information was delivered to the team, how every message regarding the start-up path was delivered, and the one I most care, I would talk a lot with all the team all the time about how do they feel about their work and their future.

  • Do you always thought that you wanted to become an entrepreneur?

Recycl3R’s team was created from the union of different environmentally dedicated entrepreneurs. We are people with many concerns and have always been involved in innovative projects to challenges ourselves, enriching experiences, and that brings social and environmental value.

  • In one word describe your life being an entrepreneur:


  • If you had one piece of advice for someone that is just starting what would it be?

Surround yourself with good professional profiles, but above all, with good people.

  • If you could time travel back to day one of your startup and have 15min with your former self to communicate any lessons you’ve acquired with the intention of saving yourself mistakes and heartache, what would you tell yourself?

Learn to Manage Expectations Correctly


Agenda IE Venture Network Weeklies, April 6th 2017

Escrito el 5 abril 2017 por entrepreneurship en emprender


CHHAYA MADRID, #builtbyladies

Escrito el 30 marzo 2017 por entrepreneurship en emprender

CHHAYA Madrid is a fashion brand at Area 31 that stands for sustainable fashion and fair trade. We design and manufacture handcrafted Indian clothing and accessories. All CHHAYA products are embroidered and stitched by hand, every item exceptional in itself.

Our story: 

We discovered Jootis 2 years ago on an unforgettable and fascinating trip to India, and felt the desire to bring the magic of the Indian culture back to Europe. The best way of doing that, was in the form of these unique handcrafted shoes and handbags.
The only thing missing was a great team. The three of us have been friends for a long time, we always shared the same passion and therefor  decided to realise our visions. Anubhav, expert in logistics and supply chain management has joined the team recently.
Lucia and Felicitas are based out of Madrid, where the company’s HQ is located and where designs  process is taking place. Sreetama and Anubhav, our operation managers, are based out of India, supervising the supply chain and closely working together with our artisans and suppliers, in order to assure and guarantee that at our production facilities, quality and ethical standards are always met. 

CHHAYA Jooti Collection: 

CHHAYA Jootis are ethically sourced and handcrafted, with focus on high quality, comfort and style. Jooti making is a century old craftsmanship which is passed on from one generation to the other. Artisans dedicate their creative energy in stitching each pair and embroidering them with their own hands. Our goal is to relive and introduce this unique art to the western market and help Jooti-artisans in India continue practicing this exceptional profession. Our craftsmen are using exclusively high quality leather and materials for the manufacturing process of CHHAYA Jootis.

Women for women – Exclusive Handbag Line

Our CHHAYA handbag line is a tribute to all brave women in the world. 
Our designs follow the roots of the versatile ethnic Indian embroidery styles. All CHHAYA bags are embroidered and stitched by hand, every item exceptional in itself. We exclusively use fairly sourced and high quality fabrics and materials. Every bag features elaborated embroidery and sophisticated processing.
Being passionate female entrepreneurs, we want to enable and support women in India to discover and nourish their potential and to build their own future. The CHHAYA handbag line ‘WomenforWomen’ is therefore processed and embroidered at workshops, run my female entrepreneurial tailors.
CHHAYA bags are handcrafted by brave women for brave women, who are ready to express themselves and make changes together.
Our Mission: 
We believe that fashion is more than just following trends. It is about self-expression and making a statement. Our goal is to bring handcrafted fashion products back to our daily wardrobe. We want to relive the magic and power of craftsmanship and value the exceptional work of traditional artisans.
At CHHAYA we honor the people who create beautiful clothing and accessories out of natural resources. Our priority is to unite the creation of long living products with the esteem of our workers and environmental rights. Our objective is to ensure and guarantee sustainability throughout our entire supply chain. We want to open everybody’s eyes and hearts to the idea that everything we wear was touched by human hands and that every item we purchase has personal stories attached to them. We want to encourage people to ask themselves: where do our clothes come from?

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