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Meet the startups in Area 31: Query Day

Author: Ramón Olano, Queryday [1]

What is Queryday?query-team-Mallorca [2]

Queryday is a multiplatform survey technology (available on App, Web and Widget) that helps companies to capture the society’s opinion about any imaginable topic in an easy&visual way, real-time and geolocalized

We are also creating a Publishers network based on many media players with millions of segmented users, where we connect their users to brands.

Therefore brands will be able to use the panel to poll their audience.

Which problem are we solving?

Why Publishers should install your Widget?

Publishers will increase their revenues. How?

Brands who embed our widget in articles and share their poll across social networks have seen 20-30% lifts in traffic compared to articles without polls. Not to mention all the likes, shares, retweets, favorites, and reblogs that create the traffic

How long have you been working on your idea?

We started developing the idea on May 2014.

What is your current stage of development?

We have already launched our app on Android/Ios and we will launch a new web during first week of march.

Who are your competitors?

There are numerous Social Polling players, mainly in the US. The big ones are: Thumb, Blurtopia Voice, Polar (which was acquired by Google last october), and Gopollgo (acquired by Yahoo! last year)

There are also big Survey Players such as Survey Monkey and Toluna. And many new entrants, such as Typeform, Survmetrics and Please.

What differentiates what you’re building from competitors?

Queryday distinguish itself from traditional survey companies by providing reliable, geolocalized, real time results in an entertaining experience.

Our key competitive advantage is the channel we have created between Publishers and Companies. Not just the disruptive technology we have developed, but the smart way we are using it to mutually bennefit from it

Regarding the social network platform, we have developed a sophisticated algorithm with over 20 variables to rank the questions that our community posts. Moreover, we use a question indexation that enables us to present to each user the best matching question at every moment based on his/her interests, friends, geoposition..etc, thus making the user experience more engaging and entertaining.

What kind of Milestones you have achieved ?

How do you make money?

We have 3 ways:

What kinds of investors does the company have?

To date, most of the project has been self-financed by the founders. We have also received an ENISA loan of €50.000.

What is your investment Plan?

We are looking to raise €300k (€200 equity +100 public funding) for 12 months runway, solidify the team, develop the B2B and analytics platform and to do a marketing push to take us to the next milestone.

What advice would you like to give to potential entrepreneurs?

  1. Don´t start a project if the idea is difficult to monetize or the market is very small
  2. Make an effort of finding the best team possible
  3. Follow the methodology of lean startup
  4. Be ready to pivot