Author: Marta Carruesco, Founder of BeeBeeBabies

Last Monday, October 13th, was the 4th Demo Day for Start Ups incubated in Area 31. Three of the teams in the Area 31 program had the chance to show their products to the audience and get valuable feedback from them.

The first to present were Iñigo and Eva from ALTERKEYS. They involved the audience in an amazing trip through their rentable properties. The motto “where will you wake up tomorrow?”invites you to dream of a new trip. They walked us through the five W´s of their product. Their presentation included a great video showing how easy it is to book a property in Alterkeys. As explained by Eva, they base their product on trust, reliability and good prices for hosts and guests.

Then it was BEE BEE BABIES’s turn and Marta turned our garden into a market with their products. She explained how some of the clothes grow with the babies and the main challenges they had to overcome to launch their first collection. Their proposal is cute, high quality and more durable garments from birth to 24 months that the audience loved.She got most valuable feedback from the audience about ways to improve their products and communication strategy.

The last turn was for Luis, co-founder of EVOLUFARMA. He struck the audience with a strong opening statement: “We are a platform that helps pharmacies to take care of their clients”. Then, he explained that their value proposition is to help pharmacies to know their customers and retain them, offer better services, increase the value of their brand, be in the 2.0 world and ultimately grow their sales. How they achieve all this? They have software that unifies the pharmacies’ databases and gives them a Balance Score Card of the client which allows them to launch targeted marketing campaigns.