Many thanks to Montaña Rodriguez, IMBA 2014, Monelias, for her review of the trip!

NYU ENTREPRENEURSHIP CENTRE Innovative entrepreneurship “In a business world of non-stop change, there’s only one way to win the game: Transform it entirely”

• Company NYU Entrepreneur centre: Our mission: To develop serial innovators capable of launching and leading organizations that challenge assumed boundaries and inspire a sense of what’s possible.
• Speaker: Luke Williams – Executive Director, Cynthia Franklin and Loretta Adjunct Professor and three students that piched the ideas

10 am. We arrived at NYU, university near Brookling.

Cynthia gives us a quick view about numbers and startups in the school and then the director of the centre, Luke Williams gives us in 10 minutes a precise and inimitable speech about what means entrepreneurship at NYU.

He believes that in developed economies you need to growth the innovative entrepreneurship and that is what they are doing at NYU. Ideas are unexpected resources and the most important point is the experience.  At NUY they believe and try to push three Meta ideas:

• increasing the perception of entrepreneurship by education
• provocation – using bold questions to challenge existing assumptions
• Education in possible – network of experienced people, accelerator programs, venture services

They have the need to give their students a Creative confidence to startup things. Innovation is just look were other people is not looking and everybody can learn how to do it through the correct process. He keeps mentioning that

“People cannot change personality but yes the behavior”

“We have the chance in life to give students the creative confidence”

Then we finalized the morning with three fantastic piches from three top students: Nihal, Jerry and Marian

Next stop outbrain

OUTBRAIN “Our key to success adapt continuously to the client’s needs”

• Company Outbrain: is a content discovery platform whose eponymous Content marketing module offers to help Internet publishers increase web traffic to their websites
• Speaker Yaron Galai: is Co-Founder and Chief Executive Officer at Outbrain. Prior to founding Outbrain, Mr. Galai was Co-Founder, SVP of Quigo, Inc., a provider of performance-based marketing solutions for advertisers and premium publishers

12 am Outbrain Yaron Galai the co-founder, close and humble person. He seems like he has just started in the company. Great welcoming from them that give them super nice soaps, sandwiches

First times in our lives were the CEO and the rest of the people is eating in the meeting.

The companies working with them 60% publishers 30% brands 10% companies. He explained to us the business model of the company and how they just accept content instead of adverts. The added value is use the trust for the content.

Two great advises he gives us Always find the one early adaptor and then the rest if you are doing one thing better and different than any other you will succeed and read lean startup a useful book to know a bit more about the mistery of developing business and products.
“The biggest asset of a startup is doing one little think amazingly”

Great meeting! The final of the trip is coming. Last meeting google….

GOOGLE “We encourage you to do what you want”

• Company: GOOGLE
• Speaker Tomer Sharom He founded and led UXPA Israel and is a mentor at Google’s Campus TLV, a program including UX learning, collaboration, and mentorship for Israeli startups.

4 pm we arrive at Google. The building and the people working there is amazing. Same style than the companies visited over the week but bigger

We started our visit with a tour of the building and then Tomer gives us information about how to test your clients.

He gives certain advice based in his experience and one of his books: “It’s Our Research: Getting stakeholder buy-in for user experience research projects”

• Do not ask users, observe their behavior, normally their no correlation between what you say you do and what you really do so the best is observe.
• Do not prepare yourself the questions let the clients to prepare them for you
• Important to know who your customer is, if they really need the product
• Try to use and identify the users goals not the features of the product.

“You do not need to listen to users but observe them”

Nice advises to start our startups…Probably different approaches from the ones we had before. So nice to keep them in mind and analyze them once we arrived to Spain

Our trip has ended. We will always have Liz as a captain to coordinate our next “voyage” with Cedric as the main advisor and. Companies such as Canopy Office, Stratomedia, Okha.tv to learn from them their passion and commitment.

Like a hero we will flight with RedLimit, wearing a nice dress unique design in a few clicks by Monelias collaborating and nicely made by dressmakers from Maliko previously coordinated to be hand made in socially conscious by Modovanti. In the new place we will be transported in bikes that will incorporate Tandem to protect from thieves. And we will arrive to a place previously booked in VSOP. In this space we will all provide our cakes perfectly made with choice of ingredients from Larry Cakes. And with Shylo the new innovative Mobile Wallet platform all the expenses will be split among us….

Thanks IE BUSINESS SCHOOL for organizing this fantastic NYC VENTURE LAB TRIP we will never forget it in our lives…. Strong companies begin with strong ideas and strong teams

Special Thanks to Liz Thanks for your passion, your effort and your dynamism in every single minute of the trip.

Passion, enthusiasm and work key to become truth our dream ideas.

Never stop dreaming

Next step Silicon Valley trip….