NYC VENTURE LAB TRIP – Wednesday 5th March 2014

Escrito el 20 marzo 2014 por entrepreneurship en emprender


Many thanks to Montaña Rodriguez, IMBA 2014, Monelias, for her review of the trip!

FOURSQUARE “A company with principles and a strong ethics”

11 am, first meeting and unique on Wednesday after the exhausted and inimitable day yesterday. .

David Ban, the vice-president, head of the business development of Foursquare a location based platform created in 2009 and used by 45 million users, enters in the room.

He gives a big overview of company´s data. Around 350 employees and with perspective to growth further. Microsoft gave them a deal so they will be a year of changes and adaptation to the business.

The attractiveness of the B2B model is that uses the cookies to match consumer information from where they surf on the net.

Until today, Foursquared have rised 156 mm based on their ethos and the most impact user growth application store on apple and google partnering with top telecoms.

The next geographical steps will be in Turkey and Brasil..

“Our ethos: be direct, transparent and clear to the customers”

Amazing company that never loses where they started and David keeps reminding that even small startups and companies such us coffee shop can use it to drive traffic to their location….

Thanks David for the fantastic speech.

Today free afternoon with lot of visits prepared by ourselves. Good luck to everyone.

Thanks foursquare for the meetings. See you tom.


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