- Entrepreneurship Weblog - https://entrepreneurship.blogs.ie.edu -

The Ice Cream Glove [una cita de Eric Ries]

«If you look at the typical startup, you will see the vast majority of their energy and time invested in building new technology. We act as if the biggest risk to startup success is that the technology won’t work. But in reality, most products fail because they are the Ice Cream Glove, that is, because there are no customers who will buy them.»

Eric Ries, en Don’t Be The Ice Cream Glove