2
mar

HeyPlease, la startup lanzada por Matthieu Heusch, antiguo alumno de IE, ha siHEYPLEASE_PRENSA (1)do elegida App oficial de restauración del 4YFN-Mobile World Congress. Matt pasó como emprendedor por el programa de aceleración de startups IE Venture Lab y luego, tras su graduación, participó en la Incubadora de IE en Área 31.

  • La app, invertida por el Banco Sabadell, está disponible en Android y web mobile.
  • HeyPlease está colaborando con Mahou San Miguel, líder del sector cervecero en España, en un piloto para implementar su solución móvil en 100 locales donde la compañía tiene presencia en Madrid
  • La aplicación ofrece soluciones tanto a usuarios, como a marcas y locales de restauración

HeyPlease, será la aplicación oficial de restauración en el marco del Mobile World Congress de Barcelona que se celebrará del 2 al 5 de marzo en la capital condal. La solución de pago móvil, elegida por 4FNY, permite a los usuarios pedir, pagar y canjear promociones a través de su móvil de forma rápida y sin esperas en bares, restaurantes y discotecas de forma gratuita para los usuarios. 4YFN es un evento internacional de startups y emprendedores mobile organizado por Mobile World Capital Barcelona y GSMA.

Asimismo, HeyPlease, permite conocer los hábitos de consumo de sus clientes a los locales de hostelería y marcas de bebidas con el objetivo de desarrollar promociones ad hoc y aumentar la segmentación y fidelización de los mismos. Matthieu Heusch, CEO y fundador de HeyPlease, asegura que “pretendemos mejorar la experiencia de los usuarios en restauración a través de nuestra tecnología móvil, que permite pedir y pagar más rápido, sin esperas, además de acceder a promociones exclusivas tanto del propio establecimiento como de marcas de bebidas”.

HeyPlease ofrece a las marcas y establecimientos datos de consumo de sus clientes, aumentando exponencialmente las posibilidades de fidelización y la realización de promociones personalizadas para cada tipo de consumidor. La solución móvil de HeyPlease no contempla una inversión o desembolso inicial por parte del local ya que su tecnología se integra en el propio software de gestión del local.

Jorge Bodas, director tecnológico de la firma, explica que “se puede pedir o pagar también sin la necesidad de descargarse la app, accediendo a su web vía móvil o conectándose a la wi-fi del establecimiento, ya que todos los puntos de venta donde opera HeyPlease ofrecen al cliente conexión de wi-fi gratuita”. Actualmente, HeyPlease está colaborando con Mahou San Miguel, líder del sector cervecero en España, en un piloto para implementar su solución en 100 locales donde la compañía tiene presencia en Madrid.

Con más del90% de capital español, la aplicación ha sido reconocida con diferentes galardones y ha sido ganadora del BStartUp10 entre más de 400 startups en 2014 así como del Seedrocket Bertelsmann en 2013. Además fue elegida mejor app internacional de restauración en los Mobile Premier Awards 2014. Entre sus inversores se encuentran el Banco Sabadell, el fondo de capital riesgo Civeta, así como varios ‘business angels’.

2
mar

Agenda Social Venture Network, 5th March

Escrito el 2 marzo 2015 por entrepreneurship en emprender

26
feb
26
feb

Meet the startups in Area 31: Query Day

Escrito el 26 febrero 2015 por entrepreneurship en emprender

Author: Ramón Olano, Queryday

What is Queryday?query-team-Mallorca

Queryday is a multiplatform survey technology (available on App, Web and Widget) that helps companies to capture the society’s opinion about any imaginable topic in an easy&visual way, real-time and geolocalized

We are also creating a Publishers network based on many media players with millions of segmented users, where we connect their users to brands.

Therefore brands will be able to use the panel to poll their audience.

Which problem are we solving?

  • 1st problem: On one side, companies invest billions in market research and surveys (+40Bn.) , based on traditional methodologies which bring expensive and inaccurate results
  • 2nd problem: Online Media Publishers (news sites, blogs, and magazines) are in a terrible financial situation, and need to increase their revenue urgently.
  • Solution: Why don´t we channel part of the company investment on surveys to publishers as an enhanced revenue format? By building a channel that connects Publishers to companies through our technology, companies can make use of a huge user base to poll their audience at a cheap price, and publishers can engage and monetize their visitors more effectively

Why Publishers should install your Widget?

Publishers will increase their revenues. How?

  • Our widget allows companyies to poll their audience. They will pay the Publisher per vote
  • Publishers will know better their audience, therefore they will be able to optimize their advertising and shopping channel
  • Our widget after voting the survey, transforms into an add with higher conversion rate
  • Increase the traffic, engagement, user interaction, sharing on social networks

Brands who embed our widget in articles and share their poll across social networks have seen 20-30% lifts in traffic compared to articles without polls. Not to mention all the likes, shares, retweets, favorites, and reblogs that create the traffic

How long have you been working on your idea?

We started developing the idea on May 2014.

What is your current stage of development?

We have already launched our app on Android/Ios and we will launch a new web during first week of march.

Who are your competitors?

There are numerous Social Polling players, mainly in the US. The big ones are: Thumb, Blurtopia Voice, Polar (which was acquired by Google last october), and Gopollgo (acquired by Yahoo! last year)

There are also big Survey Players such as Survey Monkey and Toluna. And many new entrants, such as Typeform, Survmetrics and Please.

What differentiates what you’re building from competitors?

Queryday distinguish itself from traditional survey companies by providing reliable, geolocalized, real time results in an entertaining experience.

Our key competitive advantage is the channel we have created between Publishers and Companies. Not just the disruptive technology we have developed, but the smart way we are using it to mutually bennefit from it

Regarding the social network platform, we have developed a sophisticated algorithm with over 20 variables to rank the questions that our community posts. Moreover, we use a question indexation that enables us to present to each user the best matching question at every moment based on his/her interests, friends, geoposition..etc, thus making the user experience more engaging and entertaining.

What kind of Milestones you have achieved ?

  • In just 5 months we have reached 20.000 users from over 50 countries.
  • Our platform has 250.000 votes and over 6.000 questions.
  • We have an app rate of 4,5 stars.
  • We have been selected to participate on Conector Accelerator and we have had media coverage on top newspapers and TVs

How do you make money?

We have 3 ways:

  • Web: Companies could create surveys through our web, for data collection, analytics and all kind of market research
  • Publishers Platform: we will provide the Publisher´s massive pool of respondents to companies, so they could poll their audience doing any kind of targeting (charging companies €1 per respondent)
  • Big Data: sell our data for market research purposes and to improve the media advertising channel.
    In fact, one of our goals is to increase the ARPU of Publishers. How? We will analyze all the big data gathered from the Publisher´s users to optimize their adds/banners.

What kinds of investors does the company have?

To date, most of the project has been self-financed by the founders. We have also received an ENISA loan of €50.000.

What is your investment Plan?

We are looking to raise €300k (€200 equity +100 public funding) for 12 months runway, solidify the team, develop the B2B and analytics platform and to do a marketing push to take us to the next milestone.

What advice would you like to give to potential entrepreneurs?

  1. Don´t start a project if the idea is difficult to monetize or the market is very small
  2. Make an effort of finding the best team possible
  3. Follow the methodology of lean startup
  4. Be ready to pivot
25
feb

AGENDA IE VENTURE NETWORK, 26th FEBRUARY

Escrito el 25 febrero 2015 por entrepreneurship en emprender

20
feb

86_marquesina_imagen_realTras haber superado las anteriores etapas del programa Comprometi2.0 de la Fundación Canal en colaboración con IE Business School, los diez jóvenes emprendedores ya están trabajando en Area31 para desarrollar sus proyectos de la mano de sus mentores.

Estos emprendedores han pasado un duro proceso de selección: de todas las ideas que se presentaron, un comité de expertos seleccionó a las 20 mejores de ellas. En enero se realizó el meeting point, donde los emprendedores tuvieron la ocasión de conocerse, tras lo cual, todos ellos pasaron un fin de semana “Smart Weekend”, en el que expusieron y desarrollaron sus ideas con el resto de los participantes. Los 20 jóvenes se dividieron en 10 equipos de dos personas, en función de la afinidad y complementaridad de sus ideas. De este fin de semana, salieron los actuales 10 seleccionados que, divididos en cinco grupos, están actualmente y durante los próximos dos meses desarrollando sus proyectos en Area31 de IE Business School de la mano de sus mentores, expertos en emprendimiento, contando también con el apoyo de un finalista de la edición anterior de Comprometi2.0 colaborando como mentor junior.

Durante este tiempo tendremos la oportunidad de ver desde cerca cómo van creciendo sus proyectos antes de que pasen a la última etapa de este programa en el que solamente uno de los grupos será el ganador y recibirá una beca para estudiar un máster in Management de IE Business School.

Los proyectos seleccionados son: Cheforu, Happy Rent, Mystery Tour, Mi Superabuelo y Vivi Madrid.

¿Quieres saber en que consisten los proyectos de estos jóvenes emprendedores? ¡Te los iremos contando poco a poco! Mientras tanto, te dejamos un vídeo resumen de lo que sucedió durante el Smart Weekend:  Imagen de previsualización de YouTube,

_V8Q7440 62_marquesina_imagen_real_V8Q8215

 

17
feb

Meet the startups in Area 31: EncontrArt

Escrito el 17 febrero 2015 por entrepreneurship en emprender

Author: Nir Hindi, Founder of EncontrArt.

Art is a global success. TIMBA-182he image of an old and boring world has changed to an image of a cool and upscale world, with the right kind of people. More and more museums, galleries and art spaces are open yearly; art fairs, private museums, collectors, artists – all feed into a new image of desirable place to be. How big is the success? For example, in 2012 alone more than 850m people visited American museums, more than all the big-league sporting events and theme parks combined!

Though art became very popular, the art world still misses young professionals. Less than 20% of museum visitors are below the age of 40 (Source: The Economist Museum Special Report). These young professionals are high-profile and educated. Surveys show that a better-educated person is a lot more likely to engage with art. The reasons for this relatively low number vary – from an “elitist” and closed image of the art world, to art activities offerings that are not appealing to younger audience. However, the surveys show that this segment group is interested in art and wants to engage with it more.

The fine art world has always been connected to the business world. The traditional view of the relationship between business and art has been very straightforward: organizations were the patrons of the arts and the arts were giving social cache to businesses. However, this reality has become far more complex and nuanced over the past few decades. Now, in our new global art and commercial markets, there is a new and more interesting relationship between those two fields.

Besides art’s financial aspect –as an investment tool- it also withholds a much greater value for business: the relevance of the arts as a mean, through which management can enhance the capacity of organizational value creation and boost business performance. This value added is now much more recognizable. In a fast-paced environment, creativity and innovation play a critical role, and companies are actively seeking to create environments that will enable them to innovate.

“Entrepreneurs are the artists of the business world” said Kevin Daum, and we couldn’t agree more. Daum’s quote is one of our favorite quotes since it captures the essence of entrepreneurs and artists – both are alike, and each uses creativity to innovate.

EncontrArt

This is where EncontrArt Steps-in. EncontrArt is a community for young business professionals which aims to provide knowledge and familiarity for young people who are interested in art and in its business aspect as well.

The community is dealing with different aspects of the art, business, and technology. Our activities bring leading professionals from this world: gallery owners, artists, collectors, investors and others who bring their experience into the community and educate its members. We started in November 2013 through the IE community and organized more than 10 different events: from visiting a famous artist’s studio, to a special tour at Arco Art Fair. The benefit for our members and in IE case, the students, who are the future managers in many businesses and industries, is even bigger when they have the ability to learn more about creativity in the art. The future of innovation (we highly encourage you to watch this video – “Why the future of innovation belongs to artists”) lies in the ability to challenge the status quo and to encourage creativity. Art encompass it all: challenges, creativity, asking questions and promoting ideas.

In order to support our community we are also running a blog that explores the intersection between Art and Business (ArtandBusiness.co). We make an effort to bring topics which are relevant to young professionals. For example if you are a Marketing Manager, you probably would like to see examples of collaboration between business and art such as Apple’s new project – “start something new”; If you are interested in Improving Your Management Skills, you might want to read the article about the importance of “gut feeling” in your career and how art can help you develop it, or maybe learn from Marissa Mayer, Yahoo’s CEO, about how art influenced her success while working at Google. If you are interested in Creativity at Work, or how to initiate it among your employees, you might want to know why Apple teaches its employees lessons about Picasso. If you are interested in Venture Capital you may want to know about this new trend and to learn about the rise of Art Startups.

As you can see, all our activities aim to assist our members to learn more about the art. But these activities we believe can provide more than knowledge – they can provide its adherents with intellectual satisfaction, emotional stimulation, opportunity for self-expression and creativity, financial gain and more.

We will be happy to see and meet new members in our activities; for more information visit our website, read the blog or contact us.

17
feb

AGENDA IE VENTURE NETWORK, 19th FEBRUARY

Escrito el 17 febrero 2015 por entrepreneurship en emprender

16
feb

Venture Network Sevilla

Escrito el 16 febrero 2015 por entrepreneurship en emprender

21

 

 

 

 

 

 

 

 

El Cubo, powered by Andalucía Open Future,​ was the venue chosen to hold the last edition of Venture Network ​last week in Sevilla.

This initiative, developed by IE Business School and Bstartup from Banco Sabadell to connect the local entrepreneurial community of some of the most vibrant cities across Spain, brought together some of the leading startups in the city.

​Sab&o took the first step and explained how their platform is creating new unmanned systems within the nautical area.

This presentation was followed by Thermibody ​who clearly proved how their software is about to redefine how we can monitor babies’ temperature through both connected clothes and an interactive mobile app. Guardmecum closed the event by sharing the way they are simplifying the process of exchanging working shifts within the healthcare employees

An incredible networking opportunity that counted with the presence of an incredible jury formed by Banco Sabadell, IE Business School, Bolt Incubator Universal Diagnostics or Uno500 among others.

12
feb

Pentagrom, the new way to play music

Escrito el 12 febrero 2015 por entrepreneurship en emprender

“Raise your hand if you have no idea about written music whatsoever. That’s great. Now, can I ask for one of you as a volunteer to come on stage for a second? I’m going to make you read a simple score. Yes, you heard right: even if you have never played any music, you are about to play every single note on this score I’ve put up on this slide. Here’s an iPad with our app, and here’s how to use it…”.

This is how we begin every pitch. In the next 20 seconds, the volunteer indeed plays every note on the score, and recognizes the song they’ve just played: the first four compasses of Ode to Joy. These first 30 seconds of pitch are all you need to witness to understand Pentagrom is quite something. However, just in case it may not have been clear, we add the sentence “Our volunteer has just read a score at first sight, without any previous knowledge: this is impossible to do with any other instrument or software out there”. In other words, we give people the possibility to do something they thought they would never be able to do. In under 20 seconds. The potential of Pentagrom is immense. pentagrom1   Pentagrom was born in the mind of Jaime Iglesias, one of it’s founders. He was studying Jazz Composition in Berklee School of Music (Boston, US), and he was struggling with written music. He loved music above all, and although he practiced for hours every day, the improvement pace was slow. Too slow. He became obsessed with coming up with some way of thinking about music that would make it easier for him to imagine it, to think about it. He researched for years, and finally got the answer: Pentagrom. Pentagrom is basically an instrument in the shape of written music. Therefore, to read a score all you need to do is follow the notes. Think about it this way: why was Guitar Hero so successful? Because it made you feel as a musician, without having to go through the long and hard process of actually learning to play. Pentagrom offers the same feeling of being a musician, only with the added value that the more you use it, the more real music you are learning. Almost too good to be true, right? Please visit our webpage if you want to know more about pentagrom

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