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Meet the Area 31 start ups: Kinder 360

Escrito el 9 Abril 2015 por entrepreneurship en emprender

logoWhat is Kinder360?

Kinder360 is a real-time communication tool between nursery schools and students’ families that facilitates the task of nurseries’ personnel, as well as providing peace of mind to the families through the use of a smartphone application.

Where did you get the idea?

We came up with the idea through observing the most common communication method used by nursery schools: the pre-school paper agenda. We noticed two main problems:

  1. In the fast-paced world we live in, it makes no sense to wait until the end of the school day to know what our children, the most important part of our lives, are up to.
  2. The data input process implemented daily by the educators is repetitive and tedious because they have to write, one by one, dozens of agendas often with the same information. This consumes a time that could be dedicated to more important things such as the education of the students.

Undoubtedly, this sector was asking for some technological innovation.

Who are your customers? What solutions does Kinder360 provide to them?

Nowadays, our customers are the nursery schools (from 0 to 6 years old) and specially those interested in offering quality service to their clients: their students’ families.

Therefore, Kinder360 provides solutions for the school (our customers) as well as for the families (our users).

Families:

Kinder360 reports can not be lost, get wet or be forgotten at home; The information is securely saved in the “cloud” and accessible anytime and anywhere through a free to download smartphone application.
It has been created to avoid problems related to misinformation and miscommunication in the family. Different members of the family could be properly informed in real-time about their child’s activity during the school time.
The system transforms data into knowledge. The family can visualize statistics to help them detect abnormal behaviors.

Nursery Schools & Educators:

Saves time and effort to the educators when registering the events and activities of the students. With our very easy to use app, they only need two steps to introduce information about one or more children at the same time.
The system provides a bidirectional communication channel that doesn’t interfere with the educators’ task. Moreover, it allows the nursery school to be present in the main app “stores”. The app can be visually customized to match different schools’ needs.

What is your business model?

We charge our customers (nursery schools) a monthly fee for the service. We also charge a setup fee if the customer hires the visual customization of the app.

Do you have a prototype?

The product is 100% functional and we have customers working with it.

Initially, we made a web based MVP with the collaboration of parents, schools and educators. This experience helped us a lot to improve the service and find a versatile solution for our native applications.

What kind of investors does the company have?

At present, the project has been self-funded by the partners.

What are the hardest challenges of being an entrepreneur?

Entrepreneurship is about resiliency. It requires large doses of sacrifice and patience in exchange of uncertainty. You have to know how to deal with that and keep the motivation high and expectations low.

Also, you have to understand that the success of an entrepreneur is not exclusively attached to the success or failure of a project. You should not neglect your personal life.

Is there anything you would go back and do differently if you had the chance?

Lot of things, but above all, properly define the team roles and avoid professional distractions that take precious time and create obstacles for the project.

What advice would you give to potential entrepreneurs?

Keep your motivation high and expectations low.
Be ready to leave your comfort zone often.
Experiment and pivot.
Keep the focus on your project and, as much as possible, avoid professional distractions.
Surround yourself by a resilient team willing to do a big effort in exchange of a little or no money.
Neglecting your personal life is a bad idea.
Do it, it’s worth it.

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