24
Jun

IE Venture Day July 6th

Escrito el 24 junio 2016 por entrepreneurship en emprender

22
Jun

Meet Startup: TEDDYMOZART

Escrito el 22 junio 2016 por entrepreneurship en emprender

Carlton L Bennett, founder of TeddyMozart,  shares his startup story with Area 31: 
The Birth of TeddyMozart
I was born in Jamaica and I grew up listening to stories about how my grandparents met, the conversations they had by the river,  the dances they attended and often my grandma would sing songs to me that reflected these happy memories. Music speaks to us. It tells us stories when words can’t. It helps us grow, as it is the first language an infant learns.  Did you know that music gives young children opportunities to practice math concepts and symbolic thinking skills?  Did you know that playing songs and using musical styles from children’s home cultures create continuity between home and the caregiving setting? (source: ZerotoThree.org) What does that mean?  If you have been sung to when you were a kid, or even now as an adult, from a loved one, you know how great that feeling is and the bond it creates,
 
Sadly, I missed the opportunity to record my grandma’s singing voice so that can later play it for my kids.  But I don’t want families to experience this same fate. This is why we are creating a better experience for families and kids around the world.
  • a solution that across geographies and time because family members are often in different locations or country.
  • a solution that allows families to preserve their voice memories and store them forever because apps on the market today suck at this.
  • a solution that creates a better playback and listening experience for kids.
As a result, we created TeddyMozart, a music streaming app with a bluetooth plush toy speaker. 
Bear+and+app
The Business Model
The business model is straightforward with a price of $69 for the high quality plush toy along with a freemium app model which includes $5.99 for extra storage per month and in-app purchases of premium educational content provided TeddyMozart partners.
 
How it works:
Using the uniquely built TeddyMozart app, a parent or family member, located anywhere in the world, simply records his or her voice, sings a song, melody or tells a story then creates a title, lists author, and saves. It is automatically stored in the cloud. The content creator then shares the recording with another parent or family member, who may be in a different location, who then receives the notification, connects to the TeddyMozart plush toy speaker via Bluetooth and plays the recording for his or her kids. Parents or family members can store content with longer duration forever, and as a result preserve the memories that are important to them in an organized way. The sharing of these memories through a plush toy will result in less screen time for kids as well.
 
What changed since the beginning is that TeddyMozart also aims to add a public library of children’s songs, stories and educational content so that parents have complete music freedom to play their own created music memories plus play from a public library of children’s content as well.  Actionable playlists are also curated to enhance kids’ listening experiences. A parent can play songs for bedtime, nap-time, bath time and more.  This is great for busy parents who can take advantage of this feature to get errands or work done.Captura de pantalla 2016-06-22 a las 22.54.30
 
What is unique about TeddyMozart is that we fit across three main connected toy categories: tech, education and family. What makes us different is that our secret sauce is our platform, which allows for rapid cloud storage of recorded content with Spotify-like playback features. In addition, we are the only company that is focused on posterity today – saving your content forever. 
 
One of the biggest lessons that affected the way I work is that there is never enough time of the day to do all that you want to do.  You just go from one urgent matter to the next, every day. Now I’ve made it a priority to be more organized and disciplined. I plan out each day of the week and I’ve made more of an effort to get at least 6 -7 hours of sleep as I am more productive when I do.  However, things don’t always go according to plan. As an entrepreneur you have to be aware of this.
 
I am currently bootstrapping my company and now raising funds on Kickstarter
 
What is unexpected is how difficult it has become to raise money on crowdfunding sites. You have less chance of successfully raising funds if you only rely on your network.  I would highly recommend that you have press coverage which usually drives the bulk of the traffic to your crowdfunding site. 
 
It’s always been a part of me to be an entrepreneur.  Throughout my life I’ve always approach the world with a curious lens, questioning things and when I don’t find the answer I am looking for, I try to build it.
 
My life as an entrepreneur in one word: intense.
 
I believe the 5 most important attributes to have in order to become an entrepreneur are: passion, vision, humility, leadership and grit.
 
My one advice for someone that is just starting out is: pursue entrepreneurship only if you are a 100% certain that you are the only one who could bring your solution into the world. Otherwise, don’t pursue entrepreneurship.
 
The one thing that motivates me about my project is our vision: to share love and inspire growth in young children using music.
 
If I could go back in time and advise myself for 15 mins, I would tell myself the following: create a story around the launch of your company. The launch of your company is not a story. A story involves showing what your product can do. For example: a storyteller could be anywhere in the world, e.g. in India, who then tells stories to kids in a hospital in New York. Show how this is possible with your product. 
21
Jun

EHEALTH IE Venture Network Weeklies, June 23rd 2016

Escrito el 21 junio 2016 por entrepreneurship en emprender


15
Jun

Inversión de impacto: la suma de las rentabilidades

Escrito el 15 junio 2016 por entrepreneurship en emprender

Madrid 21 de junio: una cita que no te puedes perder

CREAS-inversiondeimpacto-madrid v3

Creas junto a IE Business School queremos hacerte partícipe del fenómeno de la inversión de impacto y cómo su combinación con el talento emprendedor enfocado a la creación de valor social permite potenciar la contribución de ambos para resolver problemas sociales y ambientales sin dejar de obtener una rentabilidad económica.

Por eso te invitamos a la charla del emprendedor Carlos Barrabes: “Emprendimiento e inversión de impacto: retos globales”.

A continuación, una mesa redonda moderada por Conchita Galdón, coordinadora de Área 31 de IE, explorará la experiencia de un grupo de inversores y emprendedores motivados por la rentabilidad social, medioambiental y económica. Desde Creas también compartiremos nuestra visión y experiencia como organización pionera de la inversión de impacto en España y cómo trabajamos para seguir innovando en este ámbito.

Además podrás conocer proyectos con mucho potencial que están buscando recursos para crecer y aumentar su impacto; así como disfrutar de un espacio de networking como cierre de este encuentro.

Tenemos muchas novedades para compartir contigo. ¡Te esperamos!

Consultar el programa  aquí

Martes 21 de junio
17.30 a 20.30 h
Aula Magna de IE Business School
María de Molina 13, Madrid

Tenemos previsto un encuentro similar en Zaragoza y otro en Barcelona. Te mantendremos al día.

14
Jun

Agenda IE Venture Network Weeklies, June 16th 2016

Escrito el 14 junio 2016 por entrepreneurship en emprender

13
Jun

Venture Capital Day Lima 2016

Escrito el 13 junio 2016 por entrepreneurship en emprender

9
Jun

MEET AREA 31 STARTUP: BARBERY SHOP

Escrito el 9 junio 2016 por entrepreneurship en emprender

Area 31 interviewed Gonzalo de la Fuente to get to know more about his startup, Barbery Shop, which aims to achieve that personal care becomes a simple and pleasing routine, through the selling of products that connect with the customers needs and that fulfill three simple premises

BarberyShop1

High quality products with observable results,

Designed specifically for men needs, 

Easy to use, without complications.

Barbery Shop started as many young entrepreneurs ideas start around here, in one of  IE Business School’s classrooms during Gonzalo’s MBA program. The idea has considerably evolved since its original concept was born, in which they were focusing on the very specific segment of “Hipsters” and the caring of their bears. There has later been an evolution from their first concept to what Barbery Shop is today, which has resulted in a focus on a more “Snobby Hipster” with an increase in their product offering, expanding from the caring of bears to the introduction of cosmetics products among others.

What makes Barbery Shop unique is both the branding and the buying experience for the customer. The brand Barbery Shop has been designed by a Design Consulting company who was inspired by a peacock for the creation of the corporate image, linking it with our target customer. On the other hand, what is special about our buying experience, is that it eliminates any type of commission, besides providing the possibility of tracking the purchase and the elegant painstaking package which is part of our identity as a brand.BarberyShop9

Regarding their Business Model, it is based in the importing and selling of products targeted for men, through a marketplace which is designed to attract customers with the provision of confidence in the buying experience. Barbery Shop has managed to achieve this through the counseling and branding. Financially speaking, achieving a positive cash flow takes time. The most important part and at the same time the most difficult part, is to make realistic assumptions that will get you to achieve a positive cash flow 6 months from the launch of the product. Gonzalo explains that even though all ideas are innovative at first, in 3 or 4 months time they stop being so, given that Benchmarking is a common practice for all markets. If this period of time has lapsed and the entrepreneur has not been able to deliver a positive cash flow, it would be the moment to do a new analysis of the business model. In terms of international expansion, Barbery Shop intends to expand internationally thanks to a partnership with Amazon, which will allow them to open their frontiers

As an entrepreneur, Gonzalo claims that one of the greatest learnings that he says to have acquired is the fact that you always have to be ready for change. The management of change is a fundamental ability that nowadays entrepreneurs should be able to deal with. In a rapidly changing world, in which technology plays a crucial role, ii is of incredible importance to understand this fast-paced environment and be able to adapt your business model to it in order to increase your startup’s productivity. Moreover, the entrepreneur has to know that tendencies are what determines consumer’s preferences, and this should always be kept in mind. For all these reason, the adaptation to change is something continuously present in Barbery Shop’s strategy.  

Mistakes are part of the learning. Our biggest mistake was to hire people uniquely basing our decisions on their profiles, without taking into account whether their personality was properly aligned with that of the culture of the company. It is as important to have a good professional profile, as it is to be fit into the company’s culture. Each startup has their way to do things, they values and believes, and if these are not commonly shared by all employees, conflicts will eventually appear.”

“I’ve always wanted to be an entrepreneur. I believe every entrepreneur knows that kind of thing from a very early moment in their career. There are some entrepreneurs that manage to launch their project earlier than others, and after having had a corporate experience, they make the most out of this experience by launching a new business. Barbery shop is our first project but hopefully not the last.”

BarberyShop4

What keeps Gonzalo extremely motivated about the project is that their products have the best quality/price. They import those products whose quality makes our customer repeat the purchase. Even though they deliver competitive prices, they explain that it is not enough to have a customer repeating a purchase, but rather a happy customer becomes a loyal customer.

“Follow your dreams. If you do not follow your dreams, someone will hire your to work for their dreams. The entrepreneurship  journey is hard, however the excitement that you get when people like your idea, they like your startup and they use it; that feeling, is indescriptible.”

 

 

 

 

 

www.barberyshop.com

Instagram: @barberyshop

Facebook: Barbery Shop 

BarberyShop3

7
Jun

Agenda IE Venture Network Weeklies, June 9th 2016

Escrito el 7 junio 2016 por entrepreneurship en emprender

3
Jun

The Myth of The Idea- Event Book Launch, Madrid

Escrito el 3 junio 2016 por entrepreneurship en emprender

2
Jun

The entrepreneurial spirit of community around IE continues to blow our minds! The selection committee’s job becomes more and more difficult. Thank you very much to the entrepreneurs and mentors who have volunteered to participate in this selection committee. You are instrumental in making this thorough and rigorous selection process possible. This wouldn’t be possible without your effort.

We’re glad to announce that the teams selected to join the 7th edition of IE Business School’s Incubator in Area 31 are the following:

 They will be joined by selected teams from the previous edition who, due to their achievements during their time in Area 31 and commitment to creating a strong network within Area 31, have been granted another 6 month stay in the incubator. These top teams are:

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