Ofrecer trabajo a miles de personas es una buena idea

worktoday app comienza el verano con fuerza y se hace un hueco en las mejores aceleradoras y programas de España

  • Impact, una de las 16 aceleradoras avaladas por la Comisión Europea ha seleccionado a Worktoday en su Segunda Open Call para formar parte de su programa de financiación, aceleración y mentoring
  • Startup Alcobendas selecciona a Worktoday para formar parte de su programa de aceleración
  • Worktoday está entre los finalistas de la fundación Everis al emprendimiento y a la innovación
  • Premio Fast Track de Wayra en El Gran Pitch de Socios Inversores

Madrid 21 de julio de 2015

Worktoday App nace para unir a personas que quieren trabajar y son grandes profesionales con jefes que necesitan con urgencia una ayuda extra en sus empresas. Durante los meses de verano el crecimiento de esta aplicación móvil para conseguir empleo de manera inmediata es más que constatado. A ello se suma el apoyo y reconocimiento de grandes instituciones europeas y españolas que confían y comparten la visión del equipo promotor en cuestiones de fomento del empleo.

Impact es una de las 16 aceleradoras de la Unión Europea asociadas al programa Fi-Ware. El pasado 16 de julio seleccionó a Worktoday App entre 57 finalistas para acceder a su programa de financiación, aceleración y mentoring. Impact sólo selecciona proyectos que empleen la tecnología FI-Ware y que sus fundadores tengan dedicación plena en el proyecto.

El pasado 18 de Junio, SociosInversores, plataforma pionera en equity crowdfunding y líder en los mercados de habla hispana, entregó los premios a los proyectos empresariales más innovadores del año dentro de la primera edición de ELGRANpitch, el concurso nacional de colaboradores de SociosInversores. Entre los premiados, Worktoday App recibió de manos de Fran Palleja, Finance Manager de Wayra España, el premio Fast Track en Wayra.

Worktoday App se muda a Startup Alcobendas con el apoyo del Ayuntamiento de Alcobendas. Un jurado compuesto por representantes de importantes empresas, del mundo del periodismo, de la banca y de la universidad, seleccionó el pasado 7 de Julio a 9 proyectos para la segunda convocatoria de StartUp Alcobendas a la que se han presentado 105 proyectos.  El equipo se instala en Alcobendas para recibir hasta noviembre un programa de aceleración personalizado y continua formación con el apoyo de Cink Emprende.

El proyecto está además en la fase final de los premios de la Fundación Everis al emprendimiento, a la innovación y al talento, que otorgará a aquel proyecto empresarial cuya propuesta tenga como objetivo la explotación de una innovación tecnológica, de gestión, social o ambiental.

Para los fundadores de Worktoday App, todos estos impulsos por parte de aceleradoras e instituciones tan relevantes en el ecosistema emprendedor suponen un fuerte empujón para seguir creciendo. Crecer y crecer es la obsesión de los promotores de Worktoday para generar puestos de trabajo y facilitar la selección a las empresas del sector servicios.


Hot Hotels, from IE to Techstars Boston

Escrito el 9 julio 2015 por entrepreneurship en emprender

Hot Hotels, from IE to Techstars Boston

8th July 2015

A little piece of history was made in Boston on the 4th of June when Hot Hotels  become the first company from Spain to be accelerated by Techstars in the USA.

Two of the four co-founders of the company are IE MBA graduates. Adelaida Muriel Galet (MBA 2012) and Joseph Anthony Haslam (MBA, 2004). Completing the team are CEO Conor O´Connor who has a long history of starting Travel and Technology companies (Mydestinationinfo.com, Hoteles.es, Spansurf, Spantel)  and Jose Manuel Fernandez Muñiz who was previously General Manager of  Muchoviaje

Ade, who is the COO of the company, and will spend the entire 13 weeks of the intensive program in Boston until Demo Day on September 1st. Joe, who is the company Chairman, is currently skyping in to sessions but will go to Boston in August.

According to the Seed Accelerator Rankings, Techstars is ranked as the number two accelerator in the USA. There is a less than 1% acceptance rate and in accordance with a policy of transparency they publish year-by-year breakdowns participating companies.

As Joe Haslam explained in this interview in Novobrief, the main motivation was to get closer to the cluster of Travel Tech companies in the Boston area. Also the success of Kayak, Trip Advisor, ITA Software means that there are Venture Capital firms who know the sector well.

Hot was set up in January 2012 and has been live in the App store since March 2012. The company is based in Marbella and recorded a +2,100% year on year growth in bookings in 2014.

After bootstrapping for two years, Axon Group led a seed round of $1m in April 2014, Hot has since added another $1m in funding through Business Angels in Ireland as well as soft loans from ENISA and Emprendetur.

The full list of companies in Techstars Boston Class of 2015 is here.





Meet the startups in Area 31: Guestperience

Escrito el 2 julio 2015 por entrepreneurship en emprender

Author: Jose Manuel R. Person

What’s Guestperience?
Guestperience is a new and fresh solution to help hoteliers to enter in the mobile era. We believe that motels must go beyond just selling beds, and engage more with their guests . Y-guests are interested in a lot more than booking a room such as for instance, Wifi across the property; which has become one of the most critical factors when searching for a hotel. We are focusing in the after- booking expereince: pre-arrival assistance, experience throughout the stay aiming at improving the property’s reputation when guests leave.
As a result , we built up a solution that consists of  a combination of a customized app and our Guest Management system which is fully integrated to hotel systems, Guestperience is drastically increasing the number of touch points during the stay, increasing revenues per guest and cutting costs anchored to printing.
 Tell us how you identified the necessity of offering this service?
As travellers or guests we have identified some anomalies in hotels when we are travelling. For example like queuing when check-in or check-out, order of services through traditional landline phones, low appealing directories and a feeling that when we are in a hotel, there are hundreds of things happening around that we are not noticing due to not using the best channels to communicate them.The changing context within hotels is an unstoppable trend. It is boosting in countries like UK or US, but mainly in luxury hotels. Spain is a large market of hospitality and we want to be pioneers making this “guest technology products” affordable for any kind of hotel. Hotels must embrace mobile era and take advantage of its wifi service. Nowadays, 25% of guest in US are considered digital savvy and 3 out of 4 bring their own smartphone when they are staying and are keen to explore new useful apps.
What’s your value proposition and differentiation from your competitors?
Guestperience is a solution that gathers  all what guests request in a mobile app. The design of our apps is strategically thought to offer a “win-win” deal among hotels and guests. 50% to open a new channel “hotel to guests” and 50% “guests to hotel”.
Some propertes have noticed how guests are changing their way of enjoying a hotel experience and  have started building their own apps, but these are mainly the top chains like Marriot. The development of these types of “guest products” costs a lot of money, and also there is a huge risk of failure when a hotelier decides to build an app as it is not his core business. That is why only big players can afford it.
Then is when Guestperience adds  value as a solution that is flexible, affordable, modular, scalable and fully supported by our team.
Our main competitors are out of Spain, but we know most of them are interested to enter a market like Spain. Guestperience will face more local competitors very soon, but it is not worrying as we are developing a new category of product and they might help us to generate demand.
What kind of benefit your customers can obtain from guestperience?
Depending of the type of hotel, benefits are to increase the revenues per guest or cut printing costs. For instance, Imagine a hotel that starts to receive Chinese travellers and all the information of the property and services are in spanish and English. The cost of translating and re-printing the directory books are high in comparison to the multilingual functions that Guestperience app is offering.
What type of feedback you are getting from the industry?
Our first customers (La Moncloa de San Lazaro Hotel) are happy with the new benefits that they are delivering to their guest. Some others, see Guestperience as a great solution, but do not believe that now it the right moment for them to implement it. however, our business is a B2B2C, which means that Guestperience also cares  about the feedback of users (guests), making guests really excited to go to a hotel that has an app like Guestperience implemented.
How do you built and integrate your solution?
We initially work in a “look&feel” that our customers like, then analyse what kind of services are available in the property in order to explore if we can integrate with their PMS, CRM and CRS (systems used by hotels). Guestperience can integrate with hundreds of PMS and with this integration the experience for the guest is great as you can do your check-in and check-out in your own mobile and bring in your mobile the bill of your stay (hotel restaurants or bars, spa….) without having to wait for obtaining it at departure.
After that we configure an app for the customer and upload hotel and surroundings touristic content. From that point on, hotels can update info in real time.
What are your future plans for 2016?
Guestperience has a great challenge to face. The company has been supported by EMPRENDETUR for its business plan, so we are building a strong team to increase our chances of becoming a leader in this guest technology sector. If we beat our commercial goals during 2015, we are ready to make the first steps in international markets.
We are very interested in collaborating with IT hospitality experienced professionals, so if you are interested, please do not hesitate to contact us

About us:
Founders: Jose Manuel R. Person and Santiago Fernandez.
Founded: June 2012.
Headquarters: Madrid, Spain.
Team: Santiago Fernández, Jose Manuel R Person, Marco Uzcategui, Elena de la Torre
Contact: jmperson@guestperience.com



Escrito el 24 junio 2015 por entrepreneurship en emprender


Agenda IE Venture Network Weeklies, 25th June 2015

Escrito el 23 junio 2015 por entrepreneurship en emprender


Los proyectos Pasion>ie desde dentro: KETEKELO

Escrito el 23 junio 2015 por entrepreneurship en emprender

ketekelo logo 274x88

Entrevistamos a Ketekelo, proyecto finalista de Pasion>ie en la categoría de distribución comercial del futuro:

¿Cómo funciona vuestro producto/servicio?THEVALLEY_By_ CeciliaA.H.Arias_WEB-25
ketekelo es un ecommerce de ropa de bebé y puericultura que promueve el plan renove de sus productos una vez que el bebé ha crecido y ya no los usa. Así tiene lo que necesita en cada etapa de su crecimiento y los papás evitan acumular artículos inservibles en casa mientras consiguen un ahorro de hasta un 40%.
¿Cómo surgió la idea?
ketekelo surgió en una conversación con un amigo que tenía varios hijos pequeños cuando contaba todo lo que había llegado a acumular en casa. Ahí nos dimos cuenta de que todos los padres, sobre todo los primerizos, reciben muchos regalos y compran de todo y luego mucho de esto se queda sin usar, incluso con la etiqueta puesta.
¿Cuál es vuestro modelo de negocio?
Somos un ecommerce del mundo del bebé que ofrece opción de recompra de todos nuestros productos.
¿Cuál es el estado de la Startup ahora?
Tras más de un año funcionando en España, acabamos de lanzar una prueba en Alemania y planeamos expandirnos a Francia durante este mismo año. Los usuarios de ketekelo van aumentando y su planteamiento tiene mucho éxito entre las mamás.
¿Qué tipo de inversores tiene la empresa actualmente?
Hemos recibido financiación de una aceleradora y un crédito público, pero la mayor parte de inversión es privada.
¿Cuál es el rol del equipo de emprendedores dentro de la Startup?
El principal objetivo del día a día del equipo es implementar nuestro mensaje y su posterior puesta en marcha ya que el ser pioneros conlleva una función educativa. El funcionamiento de ketekelo es innovador por lo que trabajamos mucho en su difusión y comprensión.
¿Cuál es el mayor aprendizaje recibido de vuestra experiencia como emprendedores?
El trabajo en equipo es nuestro mayor valor y lo que nos ha aportado experiencias más enriquecedoras. Somos un equipo con iniciativa y energía, lo que hace más pequeños los obstáculos y más grandes los beneficios.
¿Qué es lo que más os motiva/emociona de vuestro proyecto?
Lo más emocionante es ver cómo el mensaje va calando entre nuestros potenciales usuarios. Escuchar su opinión y que nos ayuden a mejorar a la par que facilitarles la maternidad es una función muy enriquecedora de la empresa.
¿Qué es lo más complicado de vuestra experiencia como emprendedores?
Lo más complicado sea posiblemente la difusión del mensaje. Como comentábamos, al ser un modelo pionero, va de la mano de forma inevitable la labor de educar en el funcionamiento. Explicar la razón de ser de ketekelo es una parte muy importante a la par que complicada. Lo reconfortante es que una vez que son clientes, casi siempre repiten la experiencia.
En vuestra opinión, ¿qué rasgos de personalidad son los más importantes para ser un emprendedor de éxito?
La iniciativa y la motivación son dos rasgos imprescindibles en nuestro caso. Por supuesto, el trabajo duro no es encontrar la idea, sino precisamente después de hacerlo.
Si pudierais volver atrás en el tiempo, ¿qué hubierais hecho diferente?
Simplificar mucho más el modelo de negocio inicial y usar mensajes muy directos y claros. Tenemos un modelo diferente, hay que explicar lo básico, y una vez que eso se entienda, ir añadiendo cosas a posteriori.
¿Qué factor o aprendizaje ha supuesto un mayor impacto o cambio en vuestro plan original?
Escuchar a mamás y papás de cerca sobre su experiencia con los más peques ha sido vital. Además, nos hemos reunido con profesionales del mundo del bebé que nos han ayudado a mejorar nuestro funcionamiento y el desarrollo de la experiencia de usuario.
¿Qué consejo le darías a potenciales emprendedores?
Que no tengan miedo. Si no lo intentan, nunca sabrán si lo hubieran podido conseguir. ¡Adelante!


Agenda IE Venture Network Weeklies Madrid, 18th June

Escrito el 17 junio 2015 por entrepreneurship en emprender


meet the startups at area 31: Gremyo

Escrito el 11 junio 2015 por entrepreneurship en emprender

Author: Emilio Rodriguez, Gremyo Co-founder

What’s Gremyo?

Gremyo is an online platform that connects the audiences of online publishers, content platforms and online communities, with brands and innovative product suppliers.

Our company provides a more effective online monetization channel focused on the final consumer, through the natural fusion of content and trending products.

We revolutionize the way online publishers monetize their audiences by powering Content +Commerce.

gremyo team_

Tell us how you identified the necessity of offering this service to the online publishers and the reasons that lead you to launch the company.

Almost a year ago, in June 2014, we started collaborating with some online publishers and blogs, and talking with them we realized that despite of having large and loyal audiences they were struggling to convert those users into scalable and profitable businesses. They were looking for new and alternative ways of monetization since their current strategies, monetization tools and channels wouldn’t let them survive in the mid-long term. We identified that there was a clear inefficiency in both the digital content and ecommerce businesses.
We realized there was a bigger and even more passionate problem than the one we were trying to solve, so we then decided to do some research about what was being done in and out our frontiers and we discovered the solution: Native Commerce [the organic integration of relevant product recommendations into the content experience].
We completely pivoted our business model in September, started working very close with some online publishers and we focused on building a Native Commerce platform in order to solve two major problems:

• Online Publishers need/ed new and alternative ways of monetizing their large audiences and contents.

• Brands and vendors need/ed to increase their reach and visibility to get more potential customers.

Is Gremyo an alternative to the traditional revenue streams for online publishers?

Definitely. We offer them a full-service, customized and branded online commerce store integrated on their own website that let them create a new source of income by promoting and selling trendy products tailored to their audiences.

On the other hand, for the ones that are not ready yet to integrate an online store, we offer them our affiliate program so that they can earn great commissions by promoting and selling our products. This is a perfect and lightweight solution if you have a web/blog, an online community or many followers/subscribers.

What’s your value proposition and differentiation from your competitors?

Our added value mainly resides in 5 aspects:

1) The previous analysis we carry out to the audience and content of the online publisher and select the products that best fit them.

2) The continuous consultancy and advice to get the maximum performance. They turn their readers and users into customers and fans.

3) The complete management of a zero cost solution and its ease of use.

4) Brands/vendors: put their products in front of large audiences without incurring in marketing costs (they just pay if there are sales).

5) Better conversions than online advertising (CTR x 3).

What kind of products/services do you offer in your store and to whom are they targeted?

For the time being, we offer a selection of trendy products and deals in the areas of technology, entrepreneurship, e-learning and lifestyle, under exclusive conditions. From innovative products (gadgets, electronic devices, kits, etc) to Digital (Software-as-a-Service, apps, SW, online courses, guides, resources, etc). Our cool hunters are constantly searching for the best and most innovative products and services, closing agreements with brands/vendors so that we can offer them to our online publishers network.

What feedback are you getting from the online publishers so far? Are there any entry barriers in order to integrate your platform?

Generally, the first feedback we receive from an online publisher is very positive since we are offering them a zero cost solution that let them get an alternative source of income through the selection of products tailored to its audience and contents, and that’s something that catch their attention from the very beginning.

It’s important to clearly explain the advantages of our “turnkey” solution. They don’t have to do any extra work or upfront investment (no entry barriers). We are in charge of everything, from the development, maintenance and integration of the online platform until the negotiation with vendors/brands, product sourcing, client support, conversion funnel optimization, analytics, after sales service, logistics, security, online payments, etc. They only have to keep on creating great content so that they can seamlessly integrate and promote their products in them.

Once they agree on start working with us, it’s very important to carry out a deep analysis of the traffic, type of audience and contents of the online publisher so that we can select the product that best fit them. Once we sign the agreement and deploy the solution (in less than 48h), we then constantly give them advice and work really close with them in order get the best out of the solution and maximize the profits.

We like to have an iterative focus in everything we do, polishing and introducing new processes, features and improvements to our solution.

Tell us a bit more about the agreements you have already reached with online publishers:

Currently we have more than 15 agreements with important online publishers, blogs and online communities such as: Muy Interesante (G+J Group), Agencia EFE, The Huffington Post (Prisa Group), Ticbeat, Sabemos Digital, Eureka Startups, Hoja de Router, JotaBlogs, iLeon.com, StartUC3M, StartupXplore, TerritorioPyme (Cinco Días), El Club del Emprendimiento, etc.

We are dealing with many more and they will soon start using our Native Commerce solution. Hopefully it will be unstoppable and by the end of the year we plan to have around 30 online publishers and professional blogs happily using it.

What are the monthly economic benefits for an online publisher once they start using your solution?

It’s not easy to give exact figures although we can give an approximate forecast based on several parameters. It’s not the same having 50,000 or a million unique monthly visits, having 5 million twitter followers or just 12 thousand, having 140 thousand subscribers or none. But on the other hand it also depends on their activity promoting the products on every channel (editorial articles, social media, emailing, etc).

What we can assure them is that they are going to earn more money than they’ve made so far and without any extra work or upfront costs. This is a complementary monetization solution which let them keep on using others like traditional display advertising, events or sponsorships. They just choose one or another depending on their strategy, value proposition and results.

Some tech online publishers like Cult of Mac or The Next Web are generating 6 figures in annual gross sales using a Native Commerce solution and consistently improving month by month. In fact, they already have a fully dedicated team to create content to promote deals and products and get the highest traffic to their online store. They have been using it for more than 2 years and already perfectly know the processes, conversion rates and that having a dedicated team let them increase sales and revenue by 3 or even more.

How do you integrate your solution on their websites?

The process is very fast and simple. As mentioned, it’s a full-service, customized and branded online commerce store ‘powered by Gremyo’. It just takes us less 48h to have their store up and running once we reach an agreement and sign the contract. It has everything an online store needs and even more: payment gateways, order fulfillment, analytics, email marketing, sales and performance reports, customer support, shipping, logistics, security, etc. It’s very important to say that we can add new products and categories to each store with just one click from our administration panel.

They just have to create a subdomain (store.publisherweb.com) and redirect it to our domain (publisherweb.gremyo.com), which takes their IT team less than a minute to do.

What are your future plans for 2015?

We firmly believe that we have a consistent, scalable and profitable business model in our hands. Our plans for the next 12 months are driven to carry out our commercial plans to further expand the online publisher’s network, closing big deals with big online media groups and professional blogs, recruit new people for the team and evolve the product in order to consolidate the company in Spain. To achieve this, we are currently seeking for a capital investment of 200k €.

If you are a potential investor, just contact us (hi@gremyo.com) and we’ll be glad to give you further info.

If you love startups, internet, technology and you have experience in either the digital content or the ecommerce business, just contact us and we’ll be glad to have a coffee with you. We are looking for top talent to join our team!!

About us:

Founders: Emilio Rodríguez, Mauro Fernández and Sonar Ventures (company builder).

Founded: March 2014.

Headquarters: Madrid, Spain.

Team: 6-person-strong team plus Sonar Ventures team that helps us in every area.

Contact: hi@gremyo.com


Social Venture Network

Escrito el 10 junio 2015 por entrepreneurship en emprender


AREA31 2014 045 Fondo

Thank you very much to the many applicants to IE Business School’s Incubator in Area 31. We’ve received more high quality projects than we can host. We are honored by the interest shown by so many entrepreneurs. Also, a big thanks goes to the entrepreneurs and mentors involved in the selection process. We could have never gone through all the applications so thoroughly without you.

The teams selected to join the 6th edition of IE Business School’s Incubator in Area 31 are the following:

  • 2 Tomatoes
  • CarFly
  • Chamba
  • Ennomotive
  • Ezzing
  • Graphext
  • GroupoFly
  • Guestperience
  • Icaro
  • Ketekelo
  • Lignum Capital
  • Mingles
  • MintyHost
  • TalentTank
  • Tuendelee
  • YoSolidario

They will be joined by selected teams from the fifth edition who, due to their achievements during their time in Area 31 and commitment to creating a strong network within Area 31, have been granted another 6 month stay in the incubator. Their role is to ensure the transmission of the culture of Area 31 on to the next edition. These top teams from the fifth edition are:

  • Pentagrom
  • Kuorum.org
  • The Bambiniboom
  • Koiki
  • Gremyo

See you soon in Area 31!

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