11
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AGENDA IE VENTURE NETWORK, 11th DECEMBER

Escrito el 11 diciembre 2014 por entrepreneurship en emprender

11
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Morgan Stanley – Sustainable Investing Challenge

Escrito el 11 diciembre 2014 por entrepreneurship en emprender

How can finance help solve global challenges?

Kellogg, INSEAD, and Morgan Stanley are pleased to announce the 2015 Morgan Stanley Sustainable Investing Challenge. The Morgan Stanley Sustainable Investing Challenge is a pitch competition that asks graduate students to develop an institutional-quality investment vehicle that aims to achieve positive environmental or social impact as well as competitive financial returns.  It will take place at Morgan Stanley’s offices in London on April 17, 2015.

To participate, teams are asked to submit a 2-page prospectusoutlining an institutional-quality investment vehicle and the issue it addresses by February 25, 2015. Ten finalist teams will then be chosen by March 13, 2015 and flown to London for the finals event on April 17, 2015, where they will pitch their idea to a panel of judges comprised of recognized leaders in the sustainable investing arena. $15,000 of total prize money will be awarded.

We encourage teams to form early and begin working on their ideas. Teams can request a mentorthrough January 28, 2015. All other questions or requests for assistance should be sent to contact@sustainableinvestingchallenge.org.

For more details and updates, please visit us at:

Sustainableinvestingchallenge.org

Facebook: facebook.com/sustainableinvestingchallenge

Twitter: @SI_Challenge

10
dic

Meet the Startups in Area 31: Bee Bee Babies

Escrito el 10 diciembre 2014 por entrepreneurship en emprender

beebee4

 

 

Author: Marta Carruesco, Bee Bee Babies

 

Bee Bee Babies is a baby clothes firm whose garments grow with the baby so they can be used longer than usual. We design, produce and sell our products.

How does it works?

We looked for the perfect design for long, we tried several systems to get it, and finally we realized that we had it in front of us. We said: “make it simple”, and then an easy, comfortable and practical design came to us.

Our clothes use two main systems:

1. We use two positions of fast buttons to adapt clothes for two different sizes.

2. We use elastic strip in strategic zones to adapt the length of legs and arms.

3. This elastic strip adapts without pressure marks in the babies body.

 

beebee3

Where did you get the idea?

This idea came when I, founder of Bee Bee Babies, had my first daughter. Cloe was born with 3,2kg and 49cm, so she had a normal baby size; but one month later she weighed 4,8kg and measured 54cm, she had grown more than usual in just one month!! So we had to buy new clothes for her even when lots of them were never used by the baby.

So I thought, what if we could make clothes that could be used longer? And I created Bee Bee Ba-bies.

How long have you been working in this idea?
We started working on Bee Bee Babies on September 2013, designing the prototypes and looking for providers.

Our first comerciable collection was ilaunched in September 2014.

Who are your current or potential competitors?

We have lots of competitors with different sizes and capacities.

The bigger ones are brands like Inditex, H&M or Sphera, which have lower prices but lower quality.

Then we have the medium size brands like Petit Bateau, Gocco or Neck Neck with a range of diffe-rent prices but with higher quality than the others.

And finally the smaller brands: entrepreneurs with good designs and normally with expensive prices.

Most of them have different kind of design proposals for different clients but none of them make this kind of adaptable clothes.

What features would provide further differentiation?

We want to offer high quality products with a beautiful design. And, of course, we also want the babies to use them for a long time.

What is your business model?

Our business model is to sell the products that we produce. We will have two collections for year, one for winter and another for summer.

For the moment, we distribute our garments in our online store but we will be in offline shops for the next collection. By winter 2015 we will open our own retail.

Do you have a prototype?
How many iterations took it from the initial idea to the current product?

We have a prototype which has become our real product too.

To get it we had to do several iterations and models:

1. The most simple and perfect functional design.
2. The good quality and soft materials that work together with our design.
3. The perfect match between our clothes and baby bodies.

What are the most difficult of the experience as entrepreneur?

For me, being entrepreneur is like a surfer, when things go well is like being above the wave but when something is wrong suddenly you are alone rowing in the sea. In these moments, it could happen that you reconsider if it is worth and if you want to go with the flow. To control this emotions is really hard and very difficult for an entrepreneur and it is an enemy very difficult to beat.

All in all, if you want to be an entrepreneur you have to put your effort in something you really feel passionate about. So when you feel those bad feelings, you will be able to stand up in the board and surf.

And other difficulty is to do it alone. It’s better to do it with a good and complementary team.

In your opinion, what are the most important personality traits to be a successful entrepreneur?
I don´t think there is a personality standard to be an entrepreneur, most kinds of characters could get to be one. But I think there is a quality that most of them share is a low risk aversion.

Is there anything you would go back and do differently if you had the chance?
What advice would you like to give to potential entrepreneurs?
I just say be passionated about your entrepreneurship and share your idea, don´t be shy nor jalous in sharing your ideas with others and when you do that listen carefully, you always can learn so-mething useful.

What is your experience with Area 31 and IE?
The IE Business School has been my home from I did the Executive MBA in 2011. I was working as a Civil Engineer when I decided to do a MBA because of I wanted to open my mind and explore different areas. And it worked in the way i was looking for, I change my job and my life forever.
Then in May 2014, Bee Bee Babies became to be part of Area 31 and it was like come back home again. Here we have launched the online platform, built a team and interacted with others comple-mentary teams incubated here.
We have improved our business model, got contact with better providers and got valuable feedback from the mates.
For us, area 31 has become a very good partner for this trip and an important support to consolidate our business.

10
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Os dejamos hoy  en el blog una experiencia de uno de nuestros estudiantes  del GMBAW- Nov 2013 y su historia emprendedora. Roberto Garcia Meizoso, ingeniero, emprendedor, en la actualidad está estudiando el Modulo de Entrepreneurship dentro de su MBA. Don´t miss the opportunity to meet him! ;)

“Sábado 11 de Octubre 2014, todavía no me lo creía pero estaba allí, “nuestros dos coches” los mismos que llevaban el trabajo, ilusiones y sueños de este último año “encima”, recibían permiso de salida en el 36 Rally Ciudad de Santander, los propios pilotos no lo sabían, pero llevaban un pequeño y ligero dispositivo que aspiraba a mejorar las cosas.

Todo había comenzado hacía ya un año, después de que me hubiesen invitado al rally de Ferrol, le propuse al organizador que nos diese la oportunidad de valorar una propuesta de mejora, que yo consideraba crucial para este deporte. Unos días después tuve su feedback: “si lo puedes conseguir, esto seráel futuro”. Así empezó esta locura que llamamos SiCAR. En ese punto estábamos tan convencidos de nuestras mejoras que nos fuimos a presentar nuestro powerpoint a instancias más altas, las respuesta fue clara, “no vuelvan por aquí”… y esa fue la mejor porque la mayoría de las puertas ni se molestaron en abrirse, a pasar de ello, como buenos cabezotas, no dejamos confiamos en nuestra intuición…

Pasado medio año estábamos en la tesitura de abandonar, porque nos habíamos dado cuenta de que sin el apoyo de nadie en el sector no podíamos sacar adelante la inversión para fabricar el prototipo, y no era solo apoyo económico lo que necesitábamos, pero también sabíamos que sin algo físico no podíamos conseguir “abrir el corazoncito” de nadie. Afortunadamente, este círculo vicioso se rompió unas semanas antes del rally de Ferrol 2014, donde conseguimos que una de las empresas de la caravana del campeonato nacional de rallies de asfalto (#cera) nos diera la posibilidad de probar un piloto de nuestro sistema, pero como todavía no lo consideraban viable debido a las condiciones extremas que deberían soportar nuestros sensores, solo pudimos probar físicamente una pequeña serie de ellos….

Los sensores funcionaron como relojes suizos, aunque un poco derretidos dentro de los neumáticos de los coches era casi imposible despegarlos, paradójicamente “todo”el mundo esperaba que se despegarían a la primera de cambio y tuvimos que usar un cutter para quitarlos.

Ese fin de semana fue corto y agridulce, al no poder realizar más pruebas no teníamos feedback suficiente como poder tomar decisiones de hacia dónde tirar. Por suerte, los responsables de la empresa Rallycar, se llevaron más sensores para las pruebas siguientes del campeonato.

Ese hecho fue lo que precipito todo, una semana antes del rally de Santander llego la llamada, “tenéis una oportunidad”, evidentemente dijimos que si pero no valoramos mucho los pros y los contras de una decisión tan precipitada, además sin tener en cuenta que la institución pública que nos brindaba soporte técnico, mejor no dar nombres, ni estaba ni se la esperaba, esa noche la pregunta fue ¿llegaremos?…

Con menos de 5 días para tener el prototipo y sin un partner tecnológico hice la cosa más ilógica, o por lo menos lo parecía, conseguir unos co-desarrolladores entre mis compañeros de master -cosa muy difícil a simple vista en un MBA-.

En unas de las muchas presentaciones personales escuche, mientras bocetaba un dibujo de la carcasa del proyecto, “he trabajado de desarrollador”, “soy ingeniera informática”….Bingo mi equipo y yo estábamos en el aula MM-601, y no nos habíamos dado cuenta de que teníamos gustos y hobbies comunes aparte del café del Starbucks, ese mismo día me arme de valor y le propuse a mi compañera Lena que formase parte de esta proyecto contrarreloj, aceptó sin pensárselo mucho y ella misma me pidió que hablase con Álvaro, otro “compi”de clase, esa misma noche tuvimos una cena los tres. En menos de 20 horas estábamos trabajando en el prototipo.

Un taller?, un laboratorio?no, el aula MM-604 del IE en la calle María de Molina. Gracias a nuestra condición de alumnos pudimos reservar un aula todas las noches para poder trabajar en equipo, siendo sincero los otros alumnos que pasaban por allíno daban crédito a tal despliegue de sensores, ordenadores y un grupo de ingenieros pasándoselo bien haciendo cosas de ingenieros en una escuela de negocios, la pregunta era ¿pero que #&%$ estáis haciendo?

Los días pasaron, y tuvimos una baja debido a que Álvaro no podía asistir a este laboratorio improvisado por motivos laborales, pero después de mucho soldar, probar y mejorar ( no quiero recordar como soldando la última placa a un día de la entrega esta se quemó, Ley de Murphy, y tuve que buscar durante una mañana por Madrid la dichosa sustituta que en ninguna de las tiendas especializadas estaba en stock, quizás el propio destino hizo que encontraremos otra de otro fabricante que al final funcionaba mejor, pero esa es otra historia…)

Al final llego el día D, a la hora H, y lo hicimos; el rally salió bien, el proyecto no solo funcionó sino que también nos dio más visibilidad. A día de hoy, han salido ya dos nuevos eventos para continuar la mejora del proyecto y seguimos trabajando en él, con nuevos partners institucionales pero con la mismas ganas desde el principio.

Con este breve relato no quiero hablar de un proyecto, quiero hablar de un reto, de la pasión por emprender, de emprender en equipo y con los recursos de los que se dispone; de buscar sinergías donde parece que nunca las habría y por supuesto “hacerlo”, como dice un buen conocido “el powerpoint lo aguanta todo”, por ello el poder tocar tu producto es la mejor empujón que se puede tener para continuar hacia delante sin miedos.

Lo importante no es el proyecto o sus métricas, lo importante es que lo hicimos, lo disfrutamos… lo conseguimos.

Para todos los inconscientes que soñáis,

Roberto Garcia Meizoso

https://es.linkedin.com/in/rgarciameizoso

4
dic

Meet the Startups in Area 31: e-nlaza

Escrito el 4 diciembre 2014 por entrepreneurship en emprender

Author: Ana Cuadrado, e-nlaza

e-nlazaFortunately, and thanks to the medical advances in prevention, diagnosis and treatment, cancer becomes a chronic condition in only 60% of the cases. Learning to live with the disease is thus a priority for cancer patients and their relatives, who demand a lot of resources and support to deal with the different problems they face in their day by day.

Beyond medical care, the daily challenges faced by a cancer patient are not conveniently addressed. Psychological support is not sufficiently covered by most health-care systems in Europe, patient rights and resources are unclear, body image problems and other therapy side effects arise, etc. Additionally, professionals have problems reaching this audience within a public health system or the charity setting. Practical solutions are scattered and information is dense or not easily accessible.

More than 80% of the Spanish population uses internet to get info about their medical issues. But when looking for these types of answers we rarely find thorough and trustworthy information, let alone clear and of the quality needed. Quite apart from energy and time consuming, these are scarce resources when facing cancer. To make it worse, it can (and often does) cause frustration and fear and rarely solves our needs.

e-nlaza was conceived to fill this gap and to offer both cancer patients and their relatives an online platform that connects them to professionals and to services aimed at improving their quality of life throughout the different phases of disease. It offers an integral service that aims to stand by the strictly medical concerns.

Where did you get the idea to develop e-nlaza?

The idea was developed during a Management Course at IE Business School and was born out of the professional needs and personal experience of some members of the team.

How long have you been working on this idea?

The final pivoting of the idea was done in January 2014; since then we focused in studying our idea next to our target users and potential clients; the collected information was used to design a MVP, with a minimum set of features, providing support and solutions to our users.

How does e-nlaza work?

By coordinating a net of professionals from different disciplines with practical and validated solutions to well identified and wide-spread problems, we expect to provide an ecosystem that works as a communication channel between users and professionals. Within this ecosystem, cancer patients and their closest, wherever they are, will be able to deal with psychological, legal, body image, nutrition, well-being and all sorts of issues known to arise during the journey through cancer. Within enlaza, apart from products and services covering patients needs, users can interact directly with professionals addressing different needs related to physical, esthetical, legal or emotional problems.

By means of video conferences and online events, patients, wherever they may be, will be able to face their fears and doubts, learn to care for themselves and get help to learn to live with cancer.

What is e-nlaza business model?

Our main competitive advantage is a product completely focused on the user (patient and close surroundings), who has free access to the platform. Sustainability is guaranteed by monetising the access to the user base, through the professionals included in the platform, which may have an economical benefit from the interactions with the users:

-          A subscription model for the different professionals (psychologists, lawyers and social workers)

-          e-commerce model for suppliers of goods and services; ideally avoiding publicity

-          Delivery of online workshops, sponsored by CSR of adequate corporations and institutions

What kinds of investors does the company have?

To date, most of the project has been self-financed by the promoting team. Recently, the project won the Social Innovation prize, worth of 10,000 €, in the entrepreneurs competition promoted by Mutua Madrileña, which will hopefully cover most our software and marketing expenses during the MVP testing. We are also working in a crowd-funding campaign as the first funding round of our project.

What are your goals?

Test, Test, Test… Have I already said test?

We have our MVP ready, and will be launched within these days. We are looking forward to test and learn from the interactions between the 15 professionals and the 100 patients that we expect to engage in our platform.

By the second half of 2015, funded by the crowd-funding campaign, we want to keep on investing on product development and create the basis for a professional business structure. Furthermore, our aim is not only to grow our product, but also to expand abroad (e.g. South America, UK, etc) where health systems have similar serious gaps as the Spanish one.Enlaza flyer

In your opinion, what is most important: the market, the product, or the team?

All those elements play an important role. Nevertheless, a committed, focused and coordinated team, will always retrieve better results. Having that in mind, our field work and customer development data has been a priority from the start ensuring that the MVP addresses essential needs of the users and other stakeholders. The MVP was designed to already contemplate most of the feedback collected and deliver the best product to fit the target market.

What are the most excited about the project at the moment?

Start testing the MVP within our platform, getting metrics, learning from the interactions, and creating a final product really adapted to the users and customers real needs.

We are also very excited with the crowdfunding campaign with FundedByMe. Regarding this, we got the collaboration with the illustrator, Miguel Gallardó and two fashion designers, Ana Malababa and Eugenia Cunha. With their help, we are developing an exclusive line of products for all those willing to contribute to our project. We are extremely excited about crowd-funding, as a way to get financed, since we believe it is not only very aligned with the social aim of our project, but also an amazing opportunity to get visible in an international community.

What are the most difficult of entrepreneurship?

Discuss, incubate and finally give birth to our idea has been the most exciting and creative period of the process! Our customer development period was amazing, thanks to the amount of collaborative and proactive people that we met! Very rewarding! However, there is always a gray shadow hoovering over the project which can be disturbing at times and that has to do with team dynamics.

Is there anything you would go back and do differently if you had the chance?

Clarify from day one team commitment and draft a simple shareholders agreement.

What advice would you like to give to potential entrepreneurs?

Be ready to pivot!

Identify your weaknesses and don’t overlook them. Search for partnerships to leverage your ideas; know how to leverage your partners. Go to the street, ask your customers and learn as much as you can get from them. Otherwise, you might be convinced that you have the best product ever… and then realize that no one is interested on it.

2
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Lanzamiento de EU Mobile Challenge

Escrito el 2 diciembre 2014 por entrepreneurship en emprender

2
dic

AGENDA IE VENTURE NETWORK, 4th DECEMBER

Escrito el 2 diciembre 2014 por entrepreneurship en emprender

27
nov

Area 31 Newsletter: Dec 1st-Dec 7th

Escrito el 27 noviembre 2014 por entrepreneurship en emprender

27
nov

Meet the startups in Area 31: Evolufarma

Escrito el 27 noviembre 2014 por entrepreneurship en emprender

Author: Luis Arimanylogo_evolufarma_1920x389

Evolufarma: Multichannel Marketing for retails

A unique platform that allows to perfectly know the client and to do communicate with him when is not in the shop to increase business turnover through customer knowledge, engagement and direct marketing.

Treats the client as unique person, regardless how he interacts with the business. It Integrates automatically with pharmacy ERP (or any retail software), Ecommerce, provides additional CRM capabilities and with mobile application.

With the combined integration it provides in the shop a profiling of the client and allows doing customer segmentation mixing any information of the different databases, for example mixing on life style from the CRM and consumer behaviour in the shop.

Finally it provides a Multichannel Marketing a Communication tool allowing to get to the client through emailing, sms, post, website, mobile application and Social Media.

Where did you get the idea?

Luis Arimany, our CEO have been in the Pharmacy industry for over 8 years and he detected there was a lack in the community pharmacy Industry of tools for marketing and they had not yet embraced the digital world. The reason is because pharmacies had a profitable business model of just dispensing drugs and therefore there was no need to take care of the customer.

He detected that there industry was having a structural change sifting from a business model of just dispensing drugs to selling products and services. And it was not technologically prepared.

He then contacted Daniel Garzón (CTO), a former friend from IE specialized in the digital world with his own company and together they created the product.

How long have you been working on the idea?

We started working in the idea in Summer 2012 and founded Evolufarma in December 2012.

We came to market without a final product in March 2013 in order not to lose the opportunity of the annual Pharmacy fair.

20141014-215424AWho are your current or potential competitors?

We have competitors in our different modules but so far there is nobody offering a technical solution as complete as ours and integrated with existing pharmacy systems.

Some companies are offering solutions but not integrated in a unique platform and they are overcoming some technical deficiencies though consultancy.

What features would provide further differentiation?

We are working in a whole solution, joining IT sysmetms (SQL, Oracle, Access), with Marketing tools (emailing, sms, post) with ecommerce and with mobile application. We have many specific solutions that integrate all digital channels that provides added value for customer and for the pharmacies. Our main competitive advantages are the complexity of the solution and the speed of development and added value features we have.

What is your business model?

So far our client is the pharmacy and we charge a setup/consultancy fee and later a SaaS monthly fee

Shareholders

The company is own by 4 professionals that left their “C-level” positions to work full time to the project and put 320.000€ social capital

Luis Arimany, CEO.

  • Experience: General Manager at ARX-Rowa, Country manager at Hepco Slide Systems, Strategic Consultant and Teacher
  • Education. Industrial Engineer, Executive MBA at IE, MSc

Daniel Garzón. COO

  • Experience: General Manager at Onaline and Teacher at UC3
  • Education: Technology Engineer, Executive MBA at IE

Rafael de Federico. CCO

  • Experience. Sales and Marketing Director at ARX
  • Education: Enginer, Master in Production and Quality

Iván Rivera

  • Experience: Project Manager at Telefonica and IBM and Teacher at UC3
  • Education: Technology Engineer, Master at Telefonica for high performance people

Do you have a prototype? How many iterations took it from the initial idea to the current product?

The product is 100% functional with customers working with it.

It took us around 3 months to get to the idea as it is and the concept of the product has not changed but we are iterating technologies, different ways of doing the something, etc.

What are the most difficult of the experience as entrepreneur?

Main one is the lack of resources (human, time, money). There are many things to be done and very few resources. You have to learn to leave with the frustration of not being able to deliver what you want and to make decisions that involve balance between many variables like cash flow, product, urgency, client, strategy, long term, short term.

The other one was formal direction. Initially the 4 shareholders worked very efficiency in their own areas without a formal direction and making decisions in their own. As time passed, the complexity of the product and of the company grew and the initial management structure was no longer efficient and turned out to work against us. We realised that despite we all are shareholders we needed someone to have a higher rank in order to coordinate and managed us. Also we realised we needed a more structured Board Directors MeetiPresencia digitalng.

In your opinion, what are the most important personality traits to be a successful entrepreneur?

In the team the following skills are needed, but they can be provided by different team members:

  • Flexibility
  • Vision, strategy (long term work)
  • Being Practical (Short term work)
  • Communication
  • Humanity
  • Cope with frustration
  • Leadership
  • Focus

Is there anything you would go back and do differently if you had the chance?

Being more structured since the beginning.

What advice would you like to give to potential entrepreneurs?

Entrepreneurship It is a beautiful world but it is also very hard. You have to be able to give time, money and be able to leave at least 2 years without income.

What is your experience with Area 31 and IE?

The two founders of Evolufarma are former Executive MBA of IE Business School. We have experience in our bones the entrepreneurship culture of IE, first as students and later being at Area 31.

Area 31 gave us space, free services of top companies, mentoring, being part of the entrepreneurial network of Spain and access to very interesting people.

Being part of IE-Area 31 it is also a very good business plan.

27
nov

AGENDA IE VENTURE NETWORK, 27th NOVEMBER

Escrito el 27 noviembre 2014 por entrepreneurship en emprender

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