The press loves our startups! Alterkeys on TV and online newspapers

Escrito el 23 octubre 2014 por entrepreneurship en emprender

El confi



Escrito el 22 octubre 2014 por entrepreneurship en emprender

The Venture Network is a weekly pitch slam is an invaluable resource for early stage entrepreneurs, a forum for engaging the entrepreneurial community, promoting your startup, and at best securing an investment from our Investors in Residence. The Venture Network is unique in that it is a very informal gathering where startups can meet investors in an informal setting over beers and snacks and focus on what’s important; building relationships. The Venture Network is a great way to perfect your pitch, get feedback on your product, and meet the local startup community.

The Venture Network´s resident panel of startup experts include:

. Peter Bryant, Professor of entrepreneurship
. Dieter Staib, Business Angels
. David Almazán, Impact HUB Madrid

The three startups that will present their project in 7 minutes will be:

Ignacio Ballesteros, María Gálvez Enseñat y Eduardo González Arias, TheLeague.run

TheLeague.run is a running league between companies composed of already existing popular running races; a new concept of enterprise coaching, focused on instilling in companies the ethics and values that can be learned by doing sport on a regular basis.
There will be 2 prizes: one for the best team and another one for the best Runner. TheLeague.run will provide with personalized equipment for each team, networking events after the races, daily activity monitoring bracelets and an online platform.

Amelia Wix – Hadar Barak, Q-Jump

Q-Jump, is developing an app platform for small to medium sized food and beverage to-go providers in order to help customers avoiding queuing bottlenecks. Q-Jump will bring together a comprehensive purchasing solution, significantly decreasing the time required to order, pay and pick up your order by enabling customers to order and pay in advance.

Ignacio Pino, Xtresia

How to destress your life? You will not be stressed anymore since the new XTRESIA ® is natural herbal remedy that beats stress and anxiety.
The natural product is a pocket spray that has been developed by XTRESIA start up, as a therapy to relief stress and anxiety.
More information

Want to pitch your venture in the upcoming events?

Register your attendance here!   www.IEVENTURENETWORK.co



Meet the startups in Area 31: Pupa Planet

Escrito el 15 octubre 2014 por entrepreneurship en emprender

Pupa Planet: Insect Meal as a novel protein source for feed

Pupa2 Due to increasing global meat demand, rising prices and the environmental impact of today´s protein components in animal farming feeds (fish-meal and soybean meal), less price sensitive, more sustainable and highly nutritive new protein sources are needed.

Insect (Flies) meals have shown to comply with these requirements, by using organic recyclable sub-products and by developing fly-mass rearing technologies.

In this context, Pupa Planet is implementing and developing new technologies to produce a cost effective maggot (fly) meal, for fishmeal and soymeal replacement in aquafeeds. The product will be developed in a fly mass rearing facility in Southern Spain.

Quentin Werrie, founder of the company, telsl us more about this innovative project.

Where did you get the idea?

It’s my wife, Stephanie, who put a fly in my mind! The idea came while doing the IMBA in 2012, I was looking for a sustainable business idea when Stephanie read an article about insects as a solution to feed the planet.

I had always dreamed about setting up a company which could bring a significant impact for society and the environment, it appeared very clearly that the insects potential had been unexploited and that it could be a powerful change maker. Thanks to a friend, José Luis Ruiz de Munain who I met through the Net Impact Chapter of IE, I could explore the insects ecosystem in Thailand (supported by www.changefusion.org), and later meet with 3 highly experienced scientists in Spain (Félix Fontal, Leticia Martinez de Murguía & Delia Márquez González) who are now making part of the core team. The project truly accelerated and changed thanks to those latters. Indeed, they combine a high experience of Insects (Entomology) and Aquaculture expertise.

How does the business work?

Pupa planet will use flies to upcycle subproducts (feedstock), starting with vegetables from Horticulture sector (ex: Almeria has 1,7 Millions Tons vegetable sub products every year, as 25% of the horticulture production is simply trashed before reaching consumers). Through successive processes, larvae from flies will “bioconvert” the subproducts into highly nutritive proteins & oils (“Insects Meal”) for the Aquaculture, Poultry and pigs sector. Due to a more favourable EU legislative environment for insects a feed for Aquaculture, we will first target feed meals for the Aquafeed Industry (both a global and fast growing market).

What is the business model?Pupa

Revenues are generated through the sales (B2B) of our core product: “Insects Meal” to Aquafeed producers (those latters sell feed formulations to the Aquaculture farms). Our insects protein will be a component of the final feed formulation (and substitute to unsustainable and expensive Fishmeal). Next to protein meals, revenues can also be generated through sales of fertilizer (which is an output from the digestion of subproducts by larvae) and other chemical components (like Chitin), but this is a medium-long term objective.

What kinds of investors does the company have?

So far, the company counts on seed capital (FFF) and we received some subsidy for preliminary market research.

What is the stage of project now?

We are now looking for first rounds of Angel Investment to boost our R&D and develop first product prototypes.

What are the most excited about the project at the moment?

To see that we have identified the right strategy and that we are getting very positive feedback. We have contacted some feed companies who are open for trial of our products in the future. Also, we met authorities in Southern Spain who see insects as a powerful solution to solve the massive subproducts issue (i.e from horticulture). Last, it’s the satisfaction to see that insects are a new born industry worldwide (not only in Spain but on every continent), which could bring food security, and many jobs at the same time!

What are the most difficult of entrepreneurship

Accept the uncertainty and lack of visibility. You need to stay very patient to accept that your first idea can change perhaps 20 times before you start to have a coherent idea and product strategy. People around you don’t necessary understand this and feel embarrassed asking what you are doing after a while. In a sector like insects, where everything is so new, it’s even more true. Hopefully, our efforts of last 2 years are now becoming rewarded and recognized. Therefore we keep faith in the big potential of the project, which for sure will require a big load of efforts and hard work.

What have you learned from your experience as entrepreneurs?

  • To be extremely flexible and open minded: our story started with the idea of selling healthy protein bars in ThailanPupa3d, now we want to feed fish by rearing insects in Spain! You know where the story starts but don’t know where it can end, this is what makes it so exciting!
  • You cannot do everything yourself and you should for sure not do what your not good at: surround yourself with people with higher expertise in their respective fields
  • Transparent and frequent communication with the team is very important to keep the mood high and build a strong team spirit, which is critical. People want to see you are a strong team. As we learned during the MBA, better to have an A team, with a B idea than the opposite.

What new understanding since you started has had the most impact on your original plan?

  • We took the time to define our focus, which is very difficult especially in a new sector where applications are limitless like insects. Had we known from the beginning we would target Insects for feed, and for Aquaculture, we would have saved a couple of months. But this is part of any entrepreneurial path, I believe.

What advice would you like to give to potential entrepreneurs?

Don’t be tempted in the beginning to do everything at once, try to keep your focus on one idea/product. Later, you can always diversify. It happened to us to consider different products in the beginning while forgetting that we always wanted to do Feed from insects.


Startups in Area 31 showcase their products at our Product Demo Day

Escrito el 15 octubre 2014 por entrepreneurship en emprender

Author: Marta Carruesco, Founder of BeeBeeBabies

Last Monday, October 13th, was the 4th Demo Day for Start Ups incubated in Area 31. Three of the teams in the Area 31 program had the chance to show their products to the audience and get valuable feedback from them.

The first to presenBeebeebabiest were Iñigo and Eva from ALTERKEYS. They involved the audience in an amazing trip through their rentable properties. The motto “where will you wake up tomorrow?”invites you to dream of a new trip. They walked us through the five W´s of their product. Their presentation included a great video showing how easy it is to book a property in Alterkeys. As explained by Eva, they base their product on trust, reliability and good prices for hosts and guests.

Then it was BEE BEE BABIES’s turn and Marta turned our garden into a market with their products. She explained how some of the clothes grow with the babies and the main challenges they had to overcome to launch their first collection. Their proposal is cute, high quality and more durable garments from birth to 24 months that the audience loved.She got most valuable feedback from the audience about ways to improve their products and communication strategy.

The last turn was for Luis, co-founder of EVOLUFARMA. He struck the audience with a strong opening statement: “We are a platform that helps pharmacies to take care of their clients”. Then, he explained that their value proposition is to help pharmacies to know their customers and retain them, offer better services, increase the value of their brand, be in the 2.0 world and ultimately grow their sales. How they achieve all this? They have software that unifies the pharmacies’ databases and gives them a Balance Score Card of the client which allows them to launch targeted marketing campaigns.




Escrito el 14 octubre 2014 por entrepreneurship en emprender

The Venture Network is a weekly pitch slam is an invaluable resource for early stage entrepreneurs, a forum for engaging the entrepreneurial community, promoting your startup, and at best securing an investment from our Investors in Residence. The Venture Network is unique in that it is a very informal gathering where startups can meet investors in an informal setting over beers and snacks and focus on what’s important; building relationships. The Venture Network is a great way to perfect your pitch, get feedback on your product, and meet the local startup community.

The Venture Network´s resident panel of startup experts include:

. Jose Antonio Vega, Alboran Corporate Finance
. Nicola Cencherle, Gin Venture Capital S.L

. Julio Pazo, Gin Venture Capital S.L
. Enrique Conde, Effice Servicios Para la Investigación S.L.

The four startups that will present their project in 7 minutes will be:

Kiko Magán , Wannaplan

Wannaplan is the ultimate hub to create, organise or attend casual leisure plans with people you share a common interest with. It’s an Android and iOS mobile app for smartphone that spots suitable plans around you.

Jose Manuel Rodriguez , STARTUP Paraiso

For all the changemakers in the world that feels that time is the asset to manage, vacations are something that others do and networking is as essential as the the project you are working on. STARTUP Paraiso is a programme in which today’s changemakers get together to UNWIND, get INSPIRED, CREATE & SHARE in what you consider a paradise. Mindfulness, balance & people are the benefits you’ll receive when joining STARTUP Paraiso community”.

José Molina, Trajesamedida.com

Trajesamedida.com is the most customizable online tailoring shop in the world. We provide high quality suits and shirts that fit you perfectly. You design from the comfort of your home, get measured in less than 10 minutes with the aid of our video guide and receive the garments anywhere in the world.

Yoav Schachar, Booksphera

Booksphera is a content-based communication tool for authors, a place to share and interact with readers around a book. Booksphera is about building communities around stories. It brings together readers with common areas of interests, and allows them to share their reading experience with each other and with the author.

Want to pitch your venture in the upcoming events?

Register your attendance here!   www.IEVENTURENETWORK.co


Vuelve Comprometi2.0 ¡Participa hasta el 31 de octubre de 2014!

Escrito el 13 octubre 2014 por entrepreneurship en emprender



Meet the startups in Area 31: Riderstate

Escrito el 9 octubre 2014 por entrepreneurship en emprender

Author: César Martin, Riderstate

My name is César Martín and I’m cofunder at RiderState, the first social game for bicycle users. An app (Android and iOS) that registers the activities of cyclists and a game based on GPS in which Rider (the player) hast to conquer the World riding a bike. An unique adventure.

Are you ready to conquer the World?

Where did you get the idea?mapa-mundi-riderstate

In fact, the first idea was completely different as the current project. I n the beginning we were 4 classmates of Complutense University who shared the passion for the bicycle. The initial idea was a cycling magazine, but we realized that this idea was impossible. This project wasn’t within reach. Then, the smarphones appeared in front of our eyes. We started thinking in an app based on GPS for cyclist, but we realized there were many potential competitors (Strava, Endomondo, Runtastic…).

We have always wanted to create something different. Therefore, we started thinking about a game. We realized that cyclist hadn’t an app to enjoy while riding the bike. The first idea was a game with leaderboards based in distance, average speed, kilometres…, but it wasn’t enough. Then, gamification won importance on the project. Under this premise, we found the way: a game to conquer the World whit your bicycle. This is how we got the idea, although it hasn’t been easy to develop the first social game for bicycle users.

How long have you been working on the idea?

We have been working on the idea since three years ago, although we started to develop the current mobile app since May 2013.  We launched the Android app of RiderState April 15th 2014. After a short while, we launched the iOS app too.

How does RiderState work?

RiderState works by chopping the world map up into squares of 10,000 sq metres. Your goal is to dominate as much of the map in your local area as you can, by riding your bike. The cyclist rides the bike and RiderState tracks his activity in real time. Once the cyclist finishes, the app shows the conquered territories of your track along with the activity stats (distance, time, average speed…).  Player has to conquer the World riding a bike, for that purpose he must to beat your friends or neighbors, and become the Governor of your street, district or city. Also, the app lets more funcionalities:

  • Global leaderboards
  • Cyclist can get many badges
  • Player can be a member of a group
  • Some specific games to motivate users

What is the business model?

RiderState has a multiplatform business model. RiderState’s business model is divided in 3 phases:

  • First phase: we are focusing in bicycle sector companies like bicycle shops, distributors and manufactures.
  • Second phase: “bike to work” programs. We offer custom games to private companies, around bike to work programs.
  • Third phase: services around bicycle community data. Services inside Smartcity area.

What kinds of investors does the company have?

Like a lot of startups, firstly FFF (Friend, family and fools). Moreover, we have got a public financing from ENISA and we have raised funds by a crowdfunding campaign on Indiegogo last February. Now, when we achieve the fixed goals in the business area, we’re going to look for financing: our seed round.

What are those goalequipo-riderstates?

We are already achieving the first customers, in the bicycle sector companies. Moreover we are working hard to improve our users growth numbers.

In your opinion, what is most important: the market, the product, or the team?

We have already the most important thing: a great team. If you have a great team, you can consider a certainty that you will have a fantastic product. However, you can have an amazing game, but if users don’t play, you have nothing. User has the key. For us, user is the most important too, because he or she is the final customer of the app. If we want to improve the product, have to know their opinions, ideas, suggestions…

What are the most difficult of the experience as entrepreneur?

Find the correct way. We learn to fail and rise up, but nobody teaches you about how to take decisions. However, for each mistake, we are more qualified entrepreneurs

In your opinion, what are the most important personality traits to be a successful entrepreneur?.

Have the ability to learn from one’s mistakes. A person who accepts the change. Believe in yourself. Decision, analytical and hard-working.

Is there anything you would go back and do differently if you had the chance?

Have a strategic plan. When the first business begins, we discover there were lot of new things for us and don’t know how to confront them. In the beginning we didn’t create a strategic plan, including each branch of the startup (business, development, communication, analytics…). As we say in Spain: “It is never too late to change things”

What advice would you like to give to potential entrepreneurs?

  • You must learn from one’s mistakes and get positive things.
  • Analyse each action, each decision or each step, because you can always improve something, although you believe that the decision has been perfect.
  • Be patient when you choose the team. The team is the most important aspect of a startup.
  • Listen your users. Know their opinions and ideas because they will decide if your business is successful.

Networking Trip to Israel November 2-7, 2014

Escrito el 7 octubre 2014 por entrepreneurship en emprender

After the success of the 1st International Trip to Israel last year, the Jewish Business Club would like to invites you to its second edition, a journey to explore the land of new tech startups while networking with top executives from all around the globe. In this mission we will embark on coverage of the Israeli ecosystem. You will connect with the successful businesses, accelerators, investors and start-ups of Israel. 

It is addressed for anyone aiming to have a deep understanding of Israel´s miracle, while networking with international professionals: entrepreneurs (and wannabe entrepreneurs), executives, investors, tech-professionals. Groups from Germany, Chile, Denmark, Greece, Mexico, and Spain and around the world already have confirmed… If you are looking for a unique experience in the most incredible tech-hub of the world this is your trip!

November, 23th to 28th 

Visit the website for more information: http://jewishbusinessclub.org/trip

Or also you can contact Patricia Mizrahi @ patricia@jbcmadrid.com



La Fundación Canal e IE Business School lanzán la 2ª edición de Comprometi2.0 un concurso dirigido a alumnos universitarios de último curso o recién licenciados con mentalidad emprendedora que busca hacer realidad sus ideas. Con esta ambiciosa iniciativa se quiere dar a los jóvenes emprendedores la oportunidad y las facilidades para que puedan convertir su idea en un proyecto empresarial, además de promover el trabajo en equipo, la competitividad, la calidad, la excelencia, y reforzar su compromiso con la sociedad, reconociendo y premiando el talento y las buenas ideas de los emprendedores más jóvenes.

Buscamos ideas que puedan convertirse en nuevos modelos de negocio, que solucionen necesidades existentes, innovadoras, valorándose especialmente las relacionadas con las nuevas tecnologías, que tengan potencial de crecimiento y que puedan llevarse a cabo.

La mecánica es sencilla: el plazo de recepción de ideas se abrirá durante el mes de octubre, los participantes presentan sus ideas y se inscriben rellenando el formulario de COMPROMETI2.0 que encontrarán en la web: http://www.fundacioncanal.com  . Un comité de selección elegirá las 19 mejores ideas presentadas y además habrá una idea que será elegida por votación popular. Las 20 ideas seleccionadas participarán en un apasionante SMART WEEKEND en donde aprenderán de la mano de los mejores expertos como mejorarla, a trabajar en equipo y a presentarla de forma profesional. Comprometi2_ImpactWekeend

¿QUÉ ES EL SMART WEEKEND? Durante un intenso y divertido fin de semana, los 20 seleccionados se organizarán en equipos y trabajarán mejorando sus ideas para convertirlas en proyectos finalistas. Para ello contarán con la ayuda de expertos en emprendimiento de IE Business School. Los 5 equipos finalistas tendrán 2 meses para desarrollar en profundidad sus proyectos. Contarán con la asesoría y guía de mentores y de expertos en emprendimiento, y con las instalaciones y recursos adecuados para llevar a cabo el trabajo, tanto en Area31 (incubadora de IE Business School), como en otras instalaciones. Del Smart Weekend saldrán 5 equipos de 2 personas cada uno. Cada equipo participará con 1 proyecto en la gran final de COMPROMETI2.0. Los 5 equipos finalistas deberán defender su proyecto ante el jurado, que elegirá un único proyecto ganador. Ambos componentes del equipo ganador obtendrá como premio una beca 100 % para el Master in Management de IE Business School, 5º del mundo según el Financial Times 2013.

Imagen de previsualización de YouTube




Escrito el 29 septiembre 2014 por entrepreneurship en emprender

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